Google Ads Specialist Meta Ads Specialist
Skills
About This Role
Job Summary
We are looking for an experienced and performance-driven Meta & Google Ads Manager to join our team.
The ideal candidate should have a minimum of 3 years of hands-on experience in planning, executing, monitoring, and optimizing paid advertising campaigns across Meta platforms (Facebook & Instagram) and Google Ads.
The candidate must be analytical, creative, and results-oriented, with a strong understanding of lead generation, conversion optimization, audience targeting, and campaign performance analysis.
Key Responsibilities
- Plan, create, and manage paid advertising campaigns on:
• Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, YouTube & Performance Max)
- Develop strategies to increase leads, conversions, website traffic, and ROI.
- Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
- Monitor campaign performance and optimize budgets, bidding strategies, creatives, and targeting.
- Track and analyze campaign KPIs using tools such as Google Analytics, Meta Business Suite, and Google Tag Manager.
- Generate regular performance reports with actionable insights and recommendations.
- Coordinate with the design and content teams for ad creatives and marketing materials.
- Stay updated with the latest digital marketing trends, platform updates, and best practices.
Requirements
- Minimum 3 years of proven experience managing Meta and Google Ads campaigns.
- Strong understanding of digital marketing strategies and paid media buying.
- Experience in lead generation and conversion-focused campaigns.
- Proficiency in:
• Meta Business Manager
- Google Ads
- Google Analytics
• Google Tag Manager
- Strong analytical and reporting skills.
- Excellent communication and organizational skills.
- Ability to manage multiple campaigns and budgets effectively.
How to Apply
Interested candidates may send your resumes at hr@fitty.ae
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