General Manager, Dubai Mall Online

About This Role

Build the Future of Retail with Dubai Mall Online

Dubai Mall is the world’s most visited shopping destination — welcoming hundreds of millions of visitors every year and home to some of the most iconic global brands. Now, we’re taking it online.

Dubai Mall Online is a first-of-its-kind digital platform bringing the scale and energy of Dubai Mall into a powerful digital experience — redefining how customers discover, shop, and receive premium retail.

The platform is being built through a long-term partnership between Emaar and noon, one of the world’s leading technology and ecommerce companies. Powered by noon’s world-class tech, logistics, and digital capabilities, Dubai Mall Online combines the strength of a global retail icon with the speed and ambition of a tech-led organization.

We’re assembling the founding team behind this launch and looking for ambitious builders who want to create something truly new. If you thrive in fast-paced environments, enjoy solving complex problems, and want to help shape the future of retail at global scale — this is your moment.

Come help build the next chapter of an icon and redefine the future of retail.

About noon

Founded in the Middle East, noon is one of the world’s leading digital commerce platforms, serving millions of customers across the UAE, Saudi Arabia, and Egypt.

Over the past decade, noon has built a world-class technology platform, last-mile logistics network, and operations engine powering multiple businesses — from ecommerce and quick commerce to food delivery, fintech, and digital services.

Today, noon operates some of the region’s most recognizable consumer brands, including noon.com, noon Minutes, and Supermall, delivering at scale with speed, innovation, and customer obsession at its core.

Joining noon means working in a high-ownership environment where small teams build big things, decisions move fast, and impact is visible. It’s a place for builders who want to learn quickly, take responsibility early, and help shape the future of digital commerce in the region.

What you'll do

As General Manager, you will have full P&L ownership and be responsible for the end-to-end performance of the Dubai Mall Online. This role requires an experienced operator with a deep understanding of eCommerce or fashion marketplace operations, including logistics, fulfilment, last-mile delivery, and commercial execution. You will work closely with Product and Technology teams to define and deliver the overall customer value proposition, ensuring the platform experience meets customer expectations, supports retailer success, and aligns with Dubai Mall’s premium positioning.

You will lead cross-functional teams to ensure operational excellence, scalable growth, and a seamless customer and retailer experience across the platform.

Key Responsibilities

• Own the full vision, strategy, execution, and P&L for Dubai Mall Online
• Build and scale a category-defining digital retail platform from the ground up
• Translate ambition into clear priorities, operating plans, and measurable outcomes
• Lead all functions end to end, including Product, Engineering, Commercial, Operations, Marketing, and Customer Experience
• Build a world-class organization, hiring and developing exceptional talent
• Drive retailer growth by acquiring, onboarding, and enabling brands at scale
• Design simple, repeatable models that allow hundreds of retailers to operate seamlessly on the platform
• Create fulfilment and logistics models that enable ultra-fast local delivery, regional scale, and global reach
• Set a new benchmark for customer experience across discovery, checkout, delivery, and returns
• Build technology and product experiences that deliver a seamless, premium omni-channel journey
• Use data and insight to continuously improve performance, efficiency, and customer outcomes
• Serve as the senior operational leader across noon and Dubai Mall stakeholders, ensuring strong governance, transparency, and execution excellence

Qualifications & Experience

• 12-15+ years of experience across ecommerce, digital platforms, consumer technology, retail, or high-growth businesses
• Or equivalent experience as a top-performing generalist in management consulting
• Strong commercial acumen with ownership of performance metrics
• Experience launching or scaling new businesses, platforms, or major initiatives
• Proven ability to lead large, cross-functional teams in fast-paced environments
• Exceptional operator able to turn ambiguity into execution
• Highly analytical, data-driven, and structured in problem solving
• Strong judgment balancing growth, efficiency, and customer experience
• Entrepreneurial, hands-on, and comfortable building before everything is defined
• High ownership mindset with a clear bias for action
• Resourceful, resilient, and energized by complexity
• Curious, bold, and motivated by building something from zero and scaling it fast