General Manager - Culture and Heritage Program (GGR80)

Role Purpose

Cultural Programming & Experience Oversight

• Ensure delivery of high-quality cultural programming aligned with national heritage objectives
• Oversee development and execution of the cultural program calendar
• Maintain a strong understanding of cultural programming as a core driver of visitor engagement and financial performance
• Provide direction and oversight to ensure programming is aligned with commercial objectives and overall asset success
• Ensure programming drives visitor engagement and supports asset performance

Financial Performance & Commercial Delivery

• Own full P&L accountability
• Oversee revenue generation across sponsorships, retail, F&B, and ticketing
• Ensure robust budgeting, forecasting, and performance tracking

Pre-Opening / Readiness Phase

• Lead readiness for opening, including recruitment of the OpCo team, development of policies and procedures, systems implementation, and staff training
• Develop and mobilize the full OpCo organizational structure, including senior leadership across key functions (finance, IT, programming, marketing, operations, etc.)
• Ensure delivery of an operating model and organization capable of managing the culture and heritage asset by planned opening
• Coordinate and manage stakeholder engagement to ensure alignment and readiness for opening
• Liaise with development and delivery teams to ensure asset readiness across infrastructure, systems, and operational requirements

Operational Phase (Post-Opening)

• Oversee day-to-day operations and ensure delivery of the approved operational and financial plans
• Manage operational budgets, staff performance, and resource allocation
• Oversee government relations, commercial performance, and stakeholder management
• Ensure continued readiness across logistics, infrastructure, and guest experience
• Drive operational efficiency, service quality, and continuous improvement

Stakeholder & Governance Management

• Manage engagement with government entities, cultural institutions, and strategic partners
• Interface with the Asset Management team for strategy and performance alignment
• Ensure compliance with Qiddiya Group governance frameworks
• Coordinate with centralized corporate functions

Organizational Leadership

• Lead functional teams and ensure clear governance, accountability, and performance management
• Build, mentor, and develop high-performing leadership and operations teams

Key Success Metrics

• Visitor satisfaction, spend optimization, and visitation levels
• Cultural programs effectively aligned to deliver financial performance
• Revenue performance against approved operating budgets
• Effective stakeholder and government relations
• Operational excellence appropriate for a world-class cultural and heritage destination
• Successful delivery of the OpCo team in readiness for opening
• Strong people leadership, capability building, and staff development

Requirements

• Strong leadership and organizational management capability
• Proven experience in P&L ownership and financial management
• Excellent stakeholder and government relations management
• Experience operating within matrix organizations
• Sound judgment and decision-making under pressure
• Experience in cultural commercialization and destination management
• Prior management of a major cultural or heritage precinct with significant visitation and multiple assets