General Manager – Automotive Aftermarket Industry

Gm

A) Strategic Growth & Business Expansion

• Providing visionary leadership to steer strategic planning, growth, and profitability.
• Develop and execute a 3–5-year strategic business roadmap focused on growing non-captive
• revenue, expanding market share, and improving profitability.
• Lead the transition from captive-driven operations to a diversified non-captive business model
• including B2B, retail, e-commerce, and export channels.
• Identify and develop ancillary businesses to bring synergies, such as car care services or lifestyle services
• accessories.
• Establish new geographies, dealer networks, and partnerships to reduce dependency on any one
• single client or market.
• Identifying and capitalizing on market trends and emerging opportunities.
• Analyze competitor strategies and pricing structures for growth.
• Form strategic alliances with complementary brands, OEMs, or regional partners to strengthen
• business and private label opportunities to expand the product portfolio.

B) Sales & Market Development

• Introducing channel segmentation strategies for retail, online, and B2B to grow profitably.
• Enhance First Option brand positioning and visibility through marketing innovation and customer

experience excellence.

• Drive customer acquisition and retention strategies through loyalty programs and data analytics.
• Strengthen relationships with car dealerships, workshops, and fleet operators to secure recurring
• business.

C) Process & Operational Excellence

• Establish and standardize core business processes across the production line, sales, and customer service
• service.
• Introduce SOPs and KPIs with clear review mechanisms.
• Develop a culture of continuous improvement and lean operations to balance growth with
• financial prudence.
• Build a scalable supply chain solution with control over quality and delivery.

D) People & Culture Leadership

• Build a leadership team and organizational structure.
• Create a performance-driven culture focused on accountability, learning, and innovation.
• Oversee talent acquisition aligned with business requirements — retail management, digital
• marketing and category management.

E) Financials

• Work closely with the CFO on budgeting, forecasting, and capital allocation.
• Own P&L performance, ensuring profitable growth and strong cash flow discipline.
• Identify new revenue streams and high-margin product categories to enhance profitability.
• Diversify revenue mix — target >60% non-captive contribution within 2 years.
• Monitor financial KPIs: revenue growth, gross margin, EBITDA, and return on capital.

F) Governance & Reporting

• Maintain transparent reporting and regular updates to the Board on progress, risks, and
• corrective actions.
• Ensure regulatory and compliance adherence across operations.
• Build strong e