Freelance Video Editor – Instagram Ads
Skills
About This Role
Overview
This role focuses on transforming raw footage into a compelling suite of vertical (9:16) ad creatives for a perfume brand’s Instagram advertising campaign.
The successful candidate will be responsible for maximizing the number of testable, on-brand ad variations from a single batch of footage, enabling structured A/B testing on Meta Ads Manager.
The primary objective is to drive product-page traffic and online conversions, while also building brand recognition and fostering an emotional connection with the scent.
The position requires a strong understanding of visual storytelling, digital marketing, and the nuances of social media advertising.
Deliverables
- Edit and assemble raw video footage into multiple vertical (9:16) ad creatives optimized for Instagram.
- Develop a variety of ad variations to support A/B testing, focusing on different hooks, angles, and formats.
- Incorporate motion design elements to enhance visual appeal and brand consistency.
- Ensure all creatives align with brand guidelines and convey the desired emotional association.
- Prepare final deliverables in formats compatible with Meta Ads Manager.
- Collaborate with stakeholders to iterate and refine ad creatives based on performance data.
Requirements
- Proven experience in video editing and motion design for social media advertising, particularly Instagram and Meta platforms.
- Proficiency with industry-standard editing and motion graphics software (e.g., Adobe Premiere Pro, After Effects).
- Strong portfolio demonstrating expertise in creating high-converting ad creatives for e-commerce or consumer brands.
- Deep understanding of A/B testing principles and performance-driven creative strategies.
- Ability to work with minimal supervision and deliver high-quality results under tight deadlines.
- Excellent communication skills and attention to detail.
- Availability for remote, project-based work.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise.
Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
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