Field Marketing Manager
Skills
About This Role
Market Strategy & Demand Generation
- Develop and execute the Saudi Arabia marketing plan aligned with the agreed Go-To-Market (GTM) strategy and regional objectives.
- Drive pipeline growth through scalable demand generation programs utilizing a mix of channels including:
- In-person events and executive roundtables
- Industry exhibitions (e.g., LEAP, sector-specific government events)
- Digital campaigns
• Account-Based Marketing (ABM)
- Email marketing
- Webinars and virtual events
- Increase brand awareness and market positioning of Commvault within key Saudi sectors including Government, Public Sector, Enterprise, Financial Services, and strategic Vision 2030 initiatives.
Sales & Cross-Functional Alignment
- Partner closely with Sales leaders, SEs, Professional Services, and Business Development teams to ensure marketing programs accelerate pipeline and revenue.
- Align marketing initiatives to key account priorities and named account strategies.
- Ensure marketing performance contributes directly to exceeding sales targets and agreed KPIs.
Channel & Partner Marketing
- Build and execute joint marketing plans with Business Partner Managers, key local partners, and distributors.
- Design measurable partner marketing programs that support co-selling motions and drive joint pipeline.
- Strengthen relationships with Saudi-based system integrators, government-focused partners, and cloud/SaaS ecosystem players.
Performance Measurement & Reporting
- Utilize Salesforce.com, Marketo, Power BI, and other reporting tools to track campaign performance, ROI, pipeline contribution, and marketing impact.
- Provide clear reporting and insights to regional marketing leadership and Saudi sales stakeholders.
- Continuously optimize campaigns based on performance data and local market feedback.
Brand & Market Advocacy
- Act as the marketing advocate and subject matter expert for the Saudi market.
- Ensure brand consistency while adapting messaging to local cultural and regulatory requirements.
- Share best practices and actionable market insights with regional and global teams.
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