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icims

Field Marketing Manager

Kinaxis
Remote, GBR
Full-time
Senior · 7+ years experience
Remote
Discovered 2 weeks ago
SalesforceHighspotCRMmarketing automation

Full Job Posting

Social Responsibility at Kinaxis

  • Our Diversity, Equity, and Inclusion Committee weighs in on hiring practices, talent assessment training materials, and mandatory training on unconscious bias and inclusion fundamentals. Sustainability is key to what we do and we’re committed to a long-term net-zero operations strategy. We are involved in our communities and support causes where we can make the most impact.
  • People matter at Kinaxis and here are some of the perks and benefits we offer, which may vary by location and employee:
  • Flexible vacation and Kinaxis Days (company-wide days off)
  • Flexible work options
  • Physical and mental well-being programs
  • Regularly scheduled virtual fitness classes
  • Mentorship programs, training, and career development
  • Recognition programs and referral rewards
  • Hackathons
  • For more information, visit the Kinaxis website at www.kinaxis.com or the company’s blog at http://blog.kinaxis.com .
  • Kinaxis welcomes candidates to apply to our inclusive community. We provide accommodations upon request to ensure fairness and accessibility throughout our recruitment process for all candidates, including those with specific needs or disabilities. If you require an accommodation, please reach out to us at [email protected]. This contact information is for accessibility requests only and cannot be used to inquire about the status of applications.
  • Kinaxis is committed to ensuring a fair and transparent recruitment process. We use artificial intelligence (AI) tools in the initial step of the recruitment process to compare submitted resumes against the job description to identify candidates whose education, experience, and skills most closely match the requirements of the role. After the initial screening, all subsequent decisions regarding your application, including final selection, are made by our human recruitment team. AI does not make any final hiring decisions.

Requirements

  • 7+ years of B2B marketing experience, with significant experience in field marketing, strategic account marketing, executive programs or integrated engagement programs.
  • Demonstrated experience leading complex B2B engagement programs for enterprise audiences, with a proven track record of measurable business results.
  • Strong experience developing and orchestrating executive engagement strategies for Director, VP and C-level audiences.
  • Proven ability to translate commercial and account priorities into sophisticated, multi-touch engagement strategies that influence relationships, opportunities and pipeline.
  • Experience designing and delivering complex programs involving multiple stakeholders, channels and touchpoints rather than primarily executing individual campaigns or events.
  • Demonstrated experience working across multiple European markets and cultures, with the ability to adapt regional strategies to local market dynamics.
  • Demonstrated success partnering directly with senior Sales leadership and Account Executives on strategic accounts and high-value opportunities.
  • Experience bringing together Sales, Marketing, customers, partners, executives and third parties to deliver complex engagement programs.
  • Strong commercial orientation and demonstrated ability to connect marketing activity to opportunity progression, pipeline acceleration, executive access and account growth.
  • Ability to operate at both strategic and executional levels: setting the engagement strategy, influencing stakeholders and personally driving critical elements of delivery.
  • Strong project leadership, judgment, stakeholder management and influencing skills, with the ability to lead through a complex matrix without direct authority.
  • Experience marketing enterprise technology, SaaS or other complex B2B solutions; supply chain experience is an asset.
  • Strong understanding of demand generation, pipeline development, opportunity acceleration and complex enterprise buying journeys.
  • Analytical mindset and experience using campaign, engagement and pipeline data to evaluate performance and recommend improvements.
  • Excellent written, verbal and presentation skills.
  • Strong collaboration and relationship-building skills across Sales, Marketing, Customer Success and partner teams.
  • Comfortable working in a fast-moving global organization with multiple priorities and stakeholders.
  • Experience with CRM, marketing automation and modern B2B marketing technologies; Salesforce and Highspot experience are assets.
  • Bachelor’s degree in Marketing, Business, Communications or a related field, or equivalent professional experience.
  • Ability to travel across EMEA as required for regional programs, customer engagements and events.

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