Executive Director - Motorsports - Asset Management - 20000600 CDU5

Overview

1. Strategic Leadership

• Lead the owner-side asset management strategy for the motorsport portfolio in alignment with QIC's objectives, pre-opening priorities, and long-term value creation agenda.
• Define strategic objectives, commercial frameworks, and operating principles for experiences, events, venues, and ancillary revenue streams across the portfolio.
• Support operator selection, business plan challenge, and operating model development to ensure QIC retains decision-making authority over key commercial and brand levers.

2. Relationship Management

• Build and maintain effective relationships with internal stakeholders, third-party operators, advisors, governing bodies, and commercial partners.
• Act as the key owner-side point of contact on operational, commercial, and asset performance matters across the motorsport portfolio.
• Ensure strong collaboration across Development, Strategy, Finance, and Operational Readiness to integrate asset management requirements through design, mobilisation, and pre-opening.

3. Performance Monitoring

• Oversee operator performance across the motorsport portfolio, ensuring delivery against contractual obligations, KPIs, SLAs, and QIC strategic objectives.
• Establish and monitor performance dashboards covering revenue, profitability, utilisation, event delivery, customer experience, safety, compliance, and readiness milestones.
• Lead regular performance reviews, audits, and corrective action plans to drive continuous improvement and protect long-term value.

4. Financial Oversight

• Review and challenge operator business plans, budgets, and forecasts to ensure commercial robustness and alignment with owner expectations.
• Drive achievement of financial targets, with a focus on sustainable revenue growth and EBITDA delivery across the portfolio.
• Analyse operating data and financial results to identify upside opportunities, performance risks, and value enhancement initiatives.
• Support reporting and recommendations for executive stakeholders on asset performance, commercial outlook, and investment implications.

5. Customer Experience

• Champion best-in-class customer experience across motorsport events, attractions, hospitality, premium viewing, and venue journeys.
• Ensure customer experience requirements are embedded into operator mobilisation, design-stage input, and readiness planning.
• Monitor customer satisfaction and guest performance metrics, ensuring experiences are commercially compelling, safe, and brand-consistent.
• Support customer experience standards across permanent attractions and major event periods, including Formula 1 readiness.

6. Commercial, Marketing and Partnerships

• Work with internal and external stakeholders to optimise revenue, partnerships, sponsorship, branding, and IP monetisation across the motorsport portfolio.
• Shape event calendar strategy and experience mix to maximise visitation, yield, market positioning, and repeat demand.
• Monitor market trends, benchmark competing venues and experiences, and identify strategic growth opportunities.

7. Team Leadership

• Build and lead a high-performing owner-side motorsport asset management capability aligned with portfolio priorities and mobilisation requirements.
• Coordinate closely with operator teams while avoiding duplication of delivery roles and ensuring QIC capability and institutional knowledge are strengthened over time.
• Mentor team members and foster a high-performance, commercially focused asset management culture.
• Provide owner-side leadership on mobilisation, governance, and escalation of key risks and decisions.

Essential Duties and Responsibilities

• Lead the development and implementation of the Motorsport Asset Management framework for Qiddiya's motorsport assets, including setting, monitoring, and periodically refining strategic, operational, commercial, and financial priorities.
• Revenue growth, EBITDA, operating margin, revenue per visitor, event yield, sponsorship and partnership income, premium hospitality performance, utilization, cash flow, and long-term return on investment.
• Customer experience, customer satisfaction, safety and compliance performance, event readiness, commercial conversion, operator performance, and profitable portfolio growth across the Motorsport assets.
• Develop, implement, and continuously refine Qiddiya Asset Management operating policies, governance standards, and KPI frameworks for the motorsport portfolio.
• Support the negotiation, execution, and ongoing management of operator agreements, service agreements, consultancies, and other commercial arrangements in conjunction with Strategy, Development, Procurement, Legal, and Finance teams.
• Work collaboratively with Development, Operational Readiness, and operator teams to ensure smooth delivery of all pre-opening, mobilization, and integration activities.
• Continually monitor operator performance and portfolio risk across agreed KPIs, with timely, accurate, and decision-useful reporting monthly, quarterly, and annually.
• Develop and implement strategic responses to performance trends to ensure targets are met or exceeded, and escalate material issues, recovery actions, and value enhancement proposals to senior asset management leadership.
• Formulate and recommend short- and long-term strategic asset plans for the Motorsport portfolio, including event programming, experience mix, commercial phasing, and operator evolution.
• Analyze motorsport market trends, fan behavior, customer demand patterns, competitive positioning, and experience economics, and integrate findings into portfolio strategy and business planning.
• Examine and monitor the commercial and operating performance of the Motorsport assets to ensure return on investment is maximised and owner objectives are achieved.
• Work with Finance and relevant business partners to monitor returns, challenge business plans, assess profit-improving initiatives, and support investment decisions across the portfolio.
• Provide input to monthly, quarterly, and annual reporting for executive leadership covering asset performance, risks, readiness, and strategic recommendations for the Motorsport portfolio.
• Engage and collaborate with other asset management verticals and corporate functions to optimise the overall Qiddiya customer journey, event integration, mobility, security, commercial packaging, and destination performance.
• Other tasks as required, assigned with clear deliverables, and deadlines agreed with the line manager

Requirements

Experience

Experience