Events Manager
Key Skills for This Role
Full Job Posting
Event Strategy and Planning
Own and manage the company-wide events calendar, ensuring alignment with business objectives and marketing priorities.
Develop and maintain event planning processes, standards, and best practices across the organisation.
Identify opportunities to enhance the effectiveness and impact of events through innovation and continuous improvement.
Act as the internal subject matter expert (SME) for all event-related activities.
Event Delivery and Management
Lead the end-to-end management of exhibitions, conferences, trade shows, customer events, and internal events.
Coordinate all event logistics, including venue management, suppliers, contractors, travel arrangements, stand builds, equipment, and collateral.
Ensure all events are delivered on time, within budget, and to agreed quality standards.
Take ownership of event delivery on-site, leading teams and resolving issues effectively to ensure successful outcomes.
Maintain event assets, exhibition materials, and event kits to enable rapid response to new opportunities while maintaining brand integrity.
Budget and Performance Management
Manage event budgets effectively, ensuring maximum return on investment.
Establish clear event objectives and success measures.
Produce comprehensive post-event analysis and reporting, including attendance, lead generation, customer engagement, and commercial outcomes.
Use data and feedback to inform recommendations and improve future event performance.
Stakeholder Management
Build and maintain strong working relationships with internal stakeholders, suppliers, event organisers, and external partners.
Collaborate with sales, product, marketing, and leadership teams to maximise event opportunities and business impact.
Work cross-functionally to identify areas for growth, improvement, and increased customer engagement.
Provide training, guidance, and support to colleagues on event planning and delivery best practice.
Brand and Marketing Support
Create and oversee high-quality event collateral across print and digital channels, ensuring consistency with brand guidelines and tone of voice.
Support internal brand photography and photoshoots to create assets for events and wider marketing campaigns.
Ensure all event communications and materials reflect the company's brand positioning and values.
Customer Engagement and Insights
Represent the company professionally at events and exhibitions.
Engage confidently with customers, educators, and industry stakeholders to gather insights and market intelligence.
Use customer feedback and observations to support future marketing, product, and event strategies.
Experience in an Events Manager, Events Executive, or similar events-focused role.
Proven experience managing large-scale exhibitions, conferences, trade shows, and customer-facing events from concept to completion.
Strong project management and organisational skills, with the ability to manage multiple events simultaneously.
Experience managing event budgets and measuring return on investment.
Excellent stakeholder management and communication skills.
Strong attention to detail and commitment to delivering high-quality experiences.
Ability to work collaboratively across multiple departments.
Experience creating event collateral and coordinating branded marketing materials.
Confident representing a business at events and engaging directly with customers.
Proficiency in Microsoft Office and event planning software/tools.
Desirable
Experience within education, retail, or B2B marketing environments.
Knowledge of CRM systems and event lead management processes.
Marketing qualification or professional events qualification.
Experience managing external agencies, suppliers, and exhibition stand contractors.
As well as a competitive salary, you could earn a performance related bonus and you would receive our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available.
There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign for a health assessment or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.
At RM we are committed to building a workforce which reflects the diversity of the customers and communities we serve, and to creating an inclusive and flexible workplace where all our colleagues can be themselves and succeed on merit.
At RM we recently introduced My Work Blend @RM which provides office-based colleagues with multi location and hybrid working. As well as your office base you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move
About RM Education Limited
Public UK EdTech company providing digital assessment, school technology, and curriculum resources to educators, learners, and accreditors.
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