Enrollment Specialist

Manage prospective families from initial inquiry through completed registration.

Respond to and nurture leads using established communication standards, follow-up cadences, and CRM workflows.

Schedule tours and ensure families receive appropriate communication and preparation before their visit.

Follow up with families after tours, personalizing communication based on their interests, questions, concerns, and experience.

Guide families through enrollment and registration requirements with clear expectations and consistent follow-through.

Maintain accurate CRM records, including family needs, interactions, tour status, follow-up activity, barriers, and outcomes.

Partner with School Directors before tours to share relevant family information, including program needs, desired start dates, interests, and questions.

Connect with School Directors following tours to understand the family's experience, concerns, level of interest, and recommended next steps.

Use tour and family feedback to inform personalized follow-up and move families toward enrollment.

Maintain regular communication with assigned schools regarding leads, tours, enrollment opportunities, capacity, program availability, and families requiring additional attention.

Complete tour training to understand tour standards and effectively support the pre- and post-tour experience.

Monitor key enrollment metrics, including speed-to-lead, contact rate, lead-to-tour, tour completion, tour-to-enrollment, lead-to-enrollment, follow-up completion, and lost-lead reasons.

Develop a clear understanding of why families enroll, delay enrollment, or choose not to enroll.

Identify enrollment barriers and conversion trends using CRM data, family feedback, and School Director insights.

Recommend improvements to communication, follow-up, CRM workflows, and enrollment processes.

Partner with Marketing and Operations to address barriers and improve the prospective family experience and enrollment performance.

Participate in regular school-level enrollment reviews focused on funnel performance, trends, barriers, and next actions.

Provide Marketing with ongoing feedback about lead quality, family needs, questions, objections, program demand, competitive mentions, and conversion trends.

Identify patterns where incoming leads or tours may not align with school capacity, program availability, or enrollment priorities.

Maintain familiarity with assigned markets, schools, surrounding communities, and relevant competitive and community activity.

Recommend opportunities and insights to Marketing based on family conversations and local market knowledge.

Selectively support approved community outreach, tabling, and enrollment-focused events as needed.

Partner with School Directors and regional leadership to stay current on capacity, programming, enrollment priorities, and school updates.

Partner with Marketing to improve lead quality, messaging, nurture, and conversion based on enrollment insights.

Partner with Operations to identify and resolve barriers affecting tours, registration, and the overall enrollment process.

Share enrollment trends, challenges, opportunities, and recommended actions with leadership.

Bachelor's degree in Business Administration, Sales, Marketing, Communications, Education, or a related field; or an equivalent combination of education and relevant experience.

1–3 years of experience in enrollment, admissions, sales, customer service, family engagement, or another customer-facing role required.

Experience using CRM technology to manage a prospect or customer pipeline strongly preferred.

Experience in early childhood education, education, or a multi-site environment preferred.