Email Marketing Manager

Design, build, test, and deploy email campaigns, landing pages, forms, and automated nurture programs.

Manage segmentation, targeting, and list hygiene for personalized campaign delivery.

Execute A/B and multivariate tests to optimize subject lines, CTAs, creative, and send times.

Ensure compliance with email regulations (CAN-SPAM, CASL, GDPR) and brand standards.

Collaborate with Marketing, Sales, and Operations to align messaging and campaign strategies.

Maintain database integrity through cleansing, de-duplication, and enrichment.

Build dashboards and recurring reports to track KPIs and campaign performance.

Analyze results, extract insights, and recommend data-driven improvements.

Conduct audits of campaigns, automation rules, and lead management processes.

Serve as primary administrator for Pardot (Salesforce Account Engagement) and related integrations.

Maintain system documentation, naming conventions, and governance standards.

Monitor CRM sync, troubleshoot errors, and coordinate resolutions.

Train team members on platform features and best practices.

Stay current on MarTech trends and identify automation opportunities for efficiency and scalability.

E ducation:

Bachelor’s degree required, preferred focus in Marketing, Communications, or Business.

Minimum 8+ years in email marketing or marketing automation, preferably B2B.

Minimum 5+ years hands-on experience with Pardot, including campaign building and automation.

Advanced HTML coding skills for responsive email templates.

Proven experience owning a marketing automation platform end-to-end.

Expertise in segmentation, targeting, and lifecycle journey design.

Proficiency in Pardot, Salesforce CRM, and QA tools (Litmus, Email on Acid).

Other skills and abilities:

Familiarity with agile marketing practices and project management tools (Asana).

Strong analytical ability to interpret campaign results and optimize performance.

Excellent communication and collaboration skills.

Hybrid

Excellent benefits package: medical & dental, vision insurance, life insurance, short-term and long-term disability insurance.

Parental Leave Policy

401K + Company Match

PTO Plan + Paid Company determined Holidays.

**Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity**

All offers are contingent upon a successful background investigation (including employment, education, criminal and DMV verification- when applicable) and a pre-employment drug test with results satisfactory to GAINSCO.

GAINSCO is an Equal Employment Opportunity Employer