Email & Lifecycle Marketing Specialist

Role overview

Email, CRM and lifecycle marketing

• Plan, create, execute, and optimize email campaigns across international markets; coordinate strategies with local market teams.
• Build automated welcome, onboarding, engagement, retention, re-engagement, loyalty, and post-purchase journeys.
• Personalize customer journeys using customer behavior, preferences, lifecycle stage, and customer, behavioral, transactional, and engagement data.
• Create campaigns that educate and motivate riders and drive e-commerce and retail sales.
• Run A/B and multivariate tests; write and optimize email copy in Trek's brand voice.
• Analyze campaign performance and recommend improvements to engagement, retention, conversion, and customer lifetime value.
• Serve as an internal expert for Iterable and improve platform utilization and campaign effectiveness.

Trek Ride Club and collaboration

• Lead lifecycle initiatives for Trek Ride Club's growth and international expansion, including app acquisition, activation, onboarding, engagement, retention, and re-engagement.
• Promote app features, challenges, rewards, community initiatives, rider milestones, and engagement programs.
• Partner with product, analytics, and local market teams to increase downloads, registrations, active users, and customer lifetime value.
• Coordinate customer experiences across email, push notifications, in-app messaging, website personalization, and other CRM touchpoints; monitor app installs, activation, retention, engagement, MAU, and user lifetime value.
• Collaborate with SEO, paid media, social media, analytics, product marketing, brand marketing, and internal stakeholders on customer experience and growth.
• Share cross-market learnings, follow relevant trends and best practices, and improve customer engagement strategy through experimentation and optimization.

Must-have qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4+ years of experience in email marketing, CRM marketing, lifecycle marketing, customer retention marketing, or marketing automation.
• Experience developing lifecycle strategies across customer touchpoints and managing automated journeys, segmentation, and personalization.
• Experience using a marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, HubSpot, Klaviyo, or a similar tool.
• Experience using Google Analytics (GA4) for performance analysis, audience development, reporting, and campaign optimization.
• Strong analytical, communication, project management, organizational, copywriting, and collaboration skills; able to manage multiple priorities and translate data into recommendations.
• Understanding of customer acquisition, activation, engagement, retention, and re-engagement; interest in data-driven marketing, experimentation, and continuous improvement.

Preferred experience

• Experience with mobile apps, digital products, subscriptions, loyalty programs, app launches, app adoption, or mobile growth is desirable.
• Experience with push notification and in-app messaging platforms, CDPs, customer identity solutions, or mobile attribution and analytics tools such as AppsFlyer, Branch, Adjust, or Firebase is desirable.
• Knowledge of customer lifetime value, retention modeling, segmentation, email deliverability, privacy regulations, or email compliance is desirable.
• Familiarity with SQL, Databricks, Canva, or Adobe Creative Suite is desirable.
• Cycling, outdoor recreation, or customer community experience is desirable.

Trek India benefits

• Benefits include group medical insurance, 13 annual paid holidays, and a leave policy covering multiple types of leave.
• Tuition reimbursement is available up to INR 500,000 for diploma and degree programs.
• Other benefits include an employee assistance program, paid charity time, referral bonus, and discounts on Trek products.