Ecommerce Specialist / Analyst
Skills
About This Role
Overview
***About us: “Keep moving”*
永不止步**
ANTA was established in 1991; while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)).
The mission of the Company is to bring the transcendent sports spirit into everyone’s life.
ANTA Sports principally engages in R&D, design, manufacturing, marketing, and sales of professional sports products, including footwear, apparel, and accessories.
By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE, and JACK WOLFSKIN, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets.
ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc’teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).
Responsibilities
- **E-Commerce Planning:**
- Develop and execute annual and seasonal e-commerce plans tailored to the UAE market, defining product mix, key categories, and core SKUs aligned with customer demand and brand strategy.
- **Product Lifecycle Management:**
- Plan and manage product launches, monitor performance, and optimize lifecycle strategies to maximize sales and profitability.
- **Sales & Performance Analysis:**
- Track sales metrics, inventory turnover, pricing trends, and customer behavior; provide data-driven insights and actionable recommendations.
- **Pricing & Promotions:**
- Design and implement competitive pricing strategies and promotional campaigns to drive revenue while maintaining margins.
- **Inventory Management:**
- Oversee stock levels across all online channels, ensuring efficient replenishment, stock movement, and sell-through optimization.
- **Market & Competitor Analysis:**
- Monitor UAE e-commerce trends and competitor activities to refine strategies and maintain market competitiveness.
- **Cross-functional Coordination:**
- Collaborate with marketing, retail, operations, and global e-commerce teams to ensure seamless execution of strategies.
- **Team Leadership:**
- Lead and develop the e-commerce team, enhancing analytical skills, operational efficiency, and overall performance.
Qualifications
- Bachelor’s degree in Business, Marketing, E-commerce, or a related field.
- **3–5 years of relevant e-commerce experience**
- , preferably within the UAE market.
- Hands-on experience with
Noon, Namshi, Amazon, and Shopify
- is essential.
- Background in
- sportswear, fashion retail, or FMCG
- is highly preferred.
- Strong understanding of UAE consumer behavior and online shopping trends.
- Advanced analytical skills with proficiency in
- Excel, BI tools, or merchandising systems
- .
- Excellent communication skills in English; ability to work in a multicultural environment.
- Strong organizational and project management skills with a results-oriented mindset.
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