eCommerce Manager, Digital Merchandising

Own the presentation and prioritization of content, messaging, and customer experiences across digital channels.

Develop content, navigation, and merchandising plans that align with business priorities, customer needs, and enrollment goals.

Ensure key value propositions, educational content, and product differentiators are surfaced throughout the customer journey.

Partner with Marketing, Brand, Analytics, and Design teams to deliver cohesive customer experience across channels.

Determine how site navigation, value propositions, education, and call-to-action are prioritized throughout the customer journey pathways.

Partner with SEO and Creative teams to create compelling experiences that support both traditional search and emerging AI-driven discovery behaviors.

Maintain and evolve navigation structures to ensure customers can easily discover and understand relevant information.

Execute site updates and merchandising changes through internal content management and merchandising tools.

Analyze customer behavior, navigation patterns, funnel progression, and drop-off points to identify opportunities for improvement.

Use customer insights and data to recommend and prioritize experience enhancements.

Partner with Analytics to identify areas of study and prioritize features to enhance conversion journeys.

Help shape personalized experiences based on customer intent, acquisition source, pet characteristics, and lifecycle stage.

Own a structured test-and-learn roadmap focused on improving conversion, engagement, quote starts, and enrollment performance.

Develop hypotheses, define success metrics, and evaluate results to drive continuous optimization.

Translate insights into actionable recommendations and influence cross-functional roadmaps.

Recap performance and communicate outcomes to stakeholders across the organization.

7+ years of experience in digital merchandising, site experience, eCommerce, or conversion optimization.

Deep understanding of customer journeys, content strategy, and digital experience best practices.

Strong analytical skills with experience leveraging customer behavior data to drive business decisions.

Experience managing A/B testing programs and optimization roadmaps.

Ability to translate complex insights into clear recommendations and action plans.

Proven ability to influence and collaborate across Marketing, Product, Design, Analytics, and Technology teams.

Experience with web analytics platforms, testing tools, content management systems, and merchandising platforms.

Strong communication, storytelling, and stakeholder management skills.

Develop and implement a digital merchandising framework that aligns customer needs, business priorities, and conversion goals across the end-to-end customer journey.

Improve key conversion and enrollment metrics through testing and optimization.

Create a more intuitive and customer-centric digital experience.

Strengthen the connection between acquisition channels and on-site experiences.

Help more pet parents understand the value of pet insurance and confidently enroll with Trupanion.