Ecommerce Manager
Skills
About This Role
Digital Marketing Expertise
- Develop and execute performance-driven SEO, SMM, PPC, and email marketing campaigns tailored to regional gifting behaviors.
- Manage and optimize paid media budgets across platforms (Google Ads, Meta, etc.).
- Leverage tools like Google Analytics, SEMrush, HubSpot, and Meta Business Suite for campaign tracking and insights.
- Implement personalization strategies based on user psychology and gifting intent (e.g., occasion-based targeting, emotional triggers).
- Monitor and improve conversion funnels, retargeting strategies, and A/B testing initiatives.
Operational Excellence
- Lead and coordinate the e-commerce team across delivery, order fulfillment, customer service, and vendor management.
- Ensure timely and accurate execution of gifting orders, especially during peak seasons and regional holidays.
- Implement dashboards and SOPs for real-time tracking of logistics, inventory, and customer satisfaction.
- Collaborate with production and packaging teams to maintain quality and consistency.
Brand Promotion & Strategic Tie-ups
- Drive brand visibility through influencer collaborations, corporate gifting partnerships, and seasonal campaigns.
- Develop and execute strategic tie-ups with local businesses and premium brands.
- Craft emotionally resonant brand narratives tailored to Middle Eastern cultural nuances and gifting traditions.
- Analyze brand performance metrics and adjust strategies for long-term positioning.
Product Launch & Catalogue Management
- Plan and execute new product launches aligned with regional gifting occasions (e.g., Eid, Ramadan, National Day).
- Define pricing strategies based on market trends, competitor analysis, and perceived value.
- Manage catalogue hygiene, bundling strategies, and add-on product integrations.
- Collaborate with design and merchandising teams to ensure visual appeal and discoverability.
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