E‑Commerce Traffic & CRM Manager

Summary

About Us

About The Role

• ------------------
• As our E‑Commerce Traffic and CRM Manager you will sit at the intersection of performance media and customer lifecycle strategy, shaping how Dyson drives acquisition, retention and long-term customer value across MEA.
• With a strong focus on CRM, you will build and scale lifecycle strategy from the ground up—defining customer journeys, segmentation and retention programmes—while directing agency partners across lower-funnel performance channels.
• This is a high-ownership, strategic role with clear impact on commercial performance.
• Operating across key markets including UAE, Saudi Arabia, South Africa and emerging markets such as Egypt, you will play a key role in evolving Dyson’s Direct business and customer model in the region.
• You will:
• Own and direct the regional lower-funnel paid media strategy across Dyson.com markets in MEA
• Define channel priorities and budget allocation to drive efficiency and improve CPA
• Lead performance reviews with agency partners, challenging results and driving continuous optimisation
• Oversee affiliate and performance partnerships, focusing on higher-impact channels
• Develop and own the CRM strategy across MEA, including lifecycle journeys, segmentation and campaign planning
• Design and deliver customer lifecycle programmes across onboarding, retention and loyalty
• Align CRM and trading calendars with the e‑commerce trade team to support key commercial moments
• Brief and manage agency execution across CRM and media, ensuring quality and consistency
• Segment audiences using behavioural and transactional data to deliver targeted, relevant communications
• Track and optimise performance across CPA, ROAS, conversion, repeat purchase and customer lifetime value
• Integrate traffic and CRM into a unified acquisition and retention engine
• Contribute to trading reviews with clear, structured insights and recommendations
• About you
• -------------
• At least five years’ experience in performance marketing, CRM or digital growth within e‑commerce or a DTC environment
• Strong CRM expertise, including lifecycle strategy, segmentation and retention programmes
• Experience working with media agencies across paid search, paid social and remarketing
• Commercially minded, with a clear understanding of performance impact on revenue and profitability
• Comfortable owning performance metrics and communicating insights to senior stakeholders
• Experience with CRM platforms, ideally Salesforce Marketing Cloud
• Confident setting strategy and managing delivery through agency partners
• Strong collaboration skills, working effectively across teams, markets and external partners
• Analytical and data-driven, able to translate insights into action
• Experience operating at scale across multi-market environments
• MEA or GCC experience beneficial; Arabic advantageous
• Proactive, self-directed and accountable
• Curious, structured and focused on continuous improvement
• Comfortable navigating complexity across markets
• Driven by impact, performance and long-term growth

Reward