Content and Social Strategy Executive

Summary

About Us

About The Role

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• As our Content & Social Strategy Executive (MEA) you will lead and deliver social media strategy and content across one of Dyson’s most dynamic regions.
• Working across key markets including Saudi Arabia, UAE and South Africa, you will drive best-in-class social performance, combining creativity with data-led execution to grow engagement, influence and commercial impact.
• This is a high-ownership role with visibility across the business—responsible for managing globally leading social channels while shaping how Dyson shows up across social platforms in MEA.
• You will:
• Own and execute social strategy across MEA markets, aligning global direction with local relevance
• Lead Dyson Arabia and South Africa Instagram and TikTok channels, driving growth and engagement
• Plan and deliver monthly and annual social content calendars across owned channels
• Develop and optimise performance through data-led analysis and clear KPI tracking
• Create and curate compelling content across text, image and video formats
• Activate and manage influencer campaigns, from selection through to performance tracking
• Partner closely with Media, PR, Category and Retail teams to deliver integrated campaigns
• Support paid social execution in collaboration with the Performance Media team
• Engage directly with audiences, including live event coverage and community management
• Ensure consistent brand storytelling and execution across all markets and channels
• Identify opportunities to innovate and elevate social strategy to world-class standards
• About you
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• At least 4 years’ experience in digital or social marketing, in-house or agency-side
• A proactive, self-sufficient operator who thrives in fast-paced, multi-market environments
• Combines creative instinct with analytical rigour to deliver and optimise high-impact content
• Strong understanding of key social platforms including Instagram, TikTok and YouTube
• Proven experience executing social strategies that drive measurable results
• Confident collaborating across multiple stakeholders and markets
• Experience managing influencer campaigns and scaled content delivery
• Data-driven mindset, able to interpret performance and act quickly
• Experience with Sprinklr or similar platforms
• Collaborative and able to influence and align cross-functional teams
• Fluent in English; Arabic advantageous
• Reliable, accountable and self-directed
• Curious, creative and continuously looking to improve
• Comfortable navigating complexity across markets
• Driven by impact, performance and continuous growth

Reward