E-Commerce Marketing Executive

Responsibilities

• · Plan and execute all web, SEO/SEM, marketing database, e-mail, social media and display advertising campaigns.
• · Designs, build and maintain our social media presence.
• · Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• · Identify trends and insights, and optimize spend and performance based on the insights.
• · Brainstorm new and creative growth strategies.
• · Plan, execute, and measure experiments and conversion tests.
• · Collaborate with internal teams to create landing pages and optimize user experience.
• · Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• · Instrument conversion points and optimize user funnels.
• · Collaborate with agencies and other vendor partners.
• · Evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate.
• BM/MS Degree in Marketing or a related field.
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Must be Advanced Proficiency in Excel.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g. Google Analytics, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g. DART, Atlas).
• Working knowledge of HTML development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• All your information will be kept confidential according to EEO guidelines.