E-Commerce Manager

Role overview

Direct channel and digital marketing

• Manage and optimize the hotel website and direct booking engine for conversion and average order value.
• Run A/B tests, UX improvements, and landing-page strategies for packages, promotions, and upsells.
• Audit site functionality, page speed, and mobile responsiveness.
• Allocate digital advertising spend with Revenue Management based on booking pace, occupancy, and target markets.
• Manage PPC/SEM, SEO, metasearch, retargeting, and CRM email campaigns for guest targeting, upselling, and retention.

OTA distribution and reporting

• Optimize hotel listings across OTAs and metasearch platforms.
• Coordinate with Revenue Management on listing content, room displays, imagery, rate parity, and promotions.
• Use OTA merchandising tools such as sponsored listings and visibility boosters during low-demand periods.
• Report monthly ROAS, acquisition cost per booking, web traffic, and channel share using GA4 and revenue systems.
• Track direct versus OTA booking share and present insights in weekly commercial meetings.

Qualifications and experience

• Bachelor’s degree in Hospitality Management, E-Commerce, Digital Marketing, Business Administration, or a related field.
• At least 3 years of experience in hospitality e-commerce, digital marketing, or online distribution.
• Luxury hotel e-commerce experience is a must.

Technology and platform experience

• Web analytics platforms including Google Analytics 4 and Tag Manager.
• Central Reservation Systems, Property Management Systems, and channel managers.
• Metasearch platforms, Google Ads dashboards, content management systems, and OTA extranets.
• Named OTA tools include Expedia Partner Central and Booking.com Partner Hub; metasearch examples include Google Hotel Ads, TripAdvisor, and Trivago.