E‑commerce Ads Specialist

About Us

Role Overview

Key Responsibilities

• Plan, launch, and manage daily campaigns across Meta Ads Manager and Google Ads (including PMax, Shopping, Search, Retargeting).
• Develop and test ad creatives, copy, audiences, and landing pages to maximise ROAS and CAC efficiency.
• Set up and maintain conversion tracking, pixels, events, and UTM parameters.
• Analyse performance data (CTR, CPC, CPA, ROAS, LTV) and provide weekly reports with actionable insights.
• Manage budgets across campaigns and allocate spend based on seasonality and product launches.
• Conduct A/B testing on ad formats (Reels, carousel, collection ads, dynamic product ads).
• Collaborate with the content writer and video editor to produce ad creative that converts luxury shoppers.
• Stay ahead of platform updates, privacy changes (iOS14+, cookie deprecation), and new ad formats.

(Must Have)

• 3+ years of hands‑on experience in e‑commerce paid ads (Meta + Google Ads), with proven results.
• Deep understanding of Meta Ads Manager (Audience targeting, Advantage+, catalog sales).
• Google Ads certifications (Search, Shopping, Display) and experience with Merchant Center.
• Proficiency with analytics tools (Google Analytics 4, Looker Studio / Data Studio).
• Experience setting up and troubleshooting tracking (GTM, Facebook CAPI, Google Tag).
• Strong analytical skills and Excel/Google Sheets comfort.
• Ability to manage monthly ad budgets of $20k+ and deliver positive ROAS.
• Excellent English communication and reporting skills.
• Nice to have

(Strongly Preferred)

• Experience with luxury or fashion e‑commerce (higher AOV, longer consideration cycles).
• Knowledge of TikTok Ads, Pinterest Ads, or Snapchat Ads.
• Familiarity with email/SMS retargeting (Klaviyo) to support full‑funnel strategy.
• Experience with creative testing platforms (CreativeX, Motion).
• Basic understanding of SEO and CRO principles.

(First 90 Days)

• Achieve a consistent ROAS of 3x+ (or better) across Meta and Google campaigns.
• Reduce CPA by 20% from initial benchmarks through audience and creative optimisation.
• Launch and scale at least 3 new campaign types (e.g., PMax, Advantage+ Shopping, Retargeting).
• Implement full conversion tracking and a weekly reporting dashboard.
• Deliver a 30‑day paid media roadmap aligned with UK/US seasonality and luxury shopping behaviour.

Why Join Us?

• Own the full paid media strategy for a luxury brand targeting high‑value UK/US customers.
• Work with a creative, data‑driven team based in Dubai – a global hub.
• Competitive salary, performance bonuses, and direct impact on company growth.

Salary Range