Director – Tourism & Culture Communications

Overview

Role Overview

Key Responsibilities

• Lead the day-to-day strategic communications and related tourism, culture, and destination-focused mandates.
• Develop and execute PR strategies that position the project as a landmark cultural, lifestyle, tourism, and urban destination in Riyadh.
• Manage senior client relationships, providing strategic counsel across media, reputation, stakeholder communications, and campaign planning.
• Build compelling narratives around culture, arts, sustainability, community engagement, entertainment, and destination appeal.
• Oversee media relations across Saudi, GCC, regional, and international outlets, ensuring strong visibility and positive coverage.
• Lead announcement strategies, press materials, executive messaging, speeches, briefing documents, thought leadership, and content calendars.
• Work closely with creative, digital, social, strategy, and planning teams to deliver integrated communications campaigns.
• Support major milestones, launches, cultural programming, events, partnerships, and destination activations.
• Manage issues and reputation-sensitive communications with a proactive and solutions-oriented approach.
• Guide and mentor junior team members, ensuring quality delivery, strong client servicing, and consistent performance.
• Monitor tourism, culture, entertainment, lifestyle, and Vision 2030-related trends to identify storytelling opportunities.

Candidate Profile

• 10–12+ years of experience in PR, strategic communications, public affairs, destination marketing, tourism, culture, lifestyle, or government-related communications.
• Strong understanding of Saudi Arabia’s tourism, culture, entertainment, and giga-project landscape.
• Experience managing high-profile government, semi-government, destination, real estate, cultural, or tourism clients.
• Proven ability to advise senior stakeholders and manage complex multi-stakeholder environments.
• Excellent media relations experience across Saudi and regional media.
• Strong writing skills in English; Arabic is highly preferred.
• Ability to work in a fast-paced agency environment and manage multiple workstreams at once.
• Strong leadership, client management, presentation, and team development skills.

Preferred Experience

• Prior experience working on Vision 2030 projects, giga-projects, destination development, cultural institutions, tourism authorities, or major public-facing national initiatives.
• Familiarity with Riyadh’s evolving tourism, lifestyle, culture, and urban development agenda.
• Agency experience, preferably within a leading PR, communications, or integrated marketing firm.
• We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway.
• You may be just the right candidate for this or other roles.