Director, Sales Enablement

Role overview

Responsibilities

• Set onboarding, training, certification, and coaching strategy; build, manage, and develop the enablement team.
• Own ramp programs and certification standards across go-to-market roles.
• Lead enablement for product, pricing, and process launches with workback plans tied to launch dates.
• Build repeatable playbooks and coaching frameworks and keep them current as products, segments, and sales motions change.
• Use AI for content creation, coaching feedback, practice, roleplay, knowledge access, and seller workflows.
• Partner across Product, Product Marketing, Sales leadership, and Customer Success to align priorities and support launch adoption.
• Measure and report ramp time, certification pass rates, pipeline impact, and revenue impact.

Candidate qualifications

• Extensive experience in sales enablement, revenue operations, or sales leadership, including scaled onboarding, training, or certification programs.
• People leadership experience, including managing managers and developing team capability.
• Experience leading product or pricing launch enablement in B2B SaaS.
• Hands-on fluency with AI tools for content generation, coaching and roleplay, and knowledge management.
• Experience building structured, scalable learning frameworks.
• Ability to manage senior stakeholders and influence roadmaps and go-to-market timing.
• Comfort with ambiguity and building new infrastructure; strong written and verbal communication and outcome-focused judgment.

Compensation

• Annual base salary range is CAD 181,400 to CAD 245,500, with a midpoint of CAD 213,500.
• Total compensation includes equity, health and wellness stipends, retirement savings matching, and extended health coverage.

Location and work arrangement

• The role is open to candidates based in Edmonton, Toronto, Vancouver, or Kitchener-Waterloo.
• The employer notes that collaboration sometimes involves coming together in person; this indicates a hybrid arrangement.

Benefits and development

• Benefits include paid health premiums, retirement account matching, stock options, and access to coaching, learning, and leadership development programs.

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