Director, Partner Development for Insights and Audiences

We're looking for a results-driven Director of Partner Development for Insights and Audiences to grow revenue for B2B Insights offering and Audience data through our agency and platform partners. This individual contributor shall own one global agency relationship where that agency acts as a channel (reseller/referral partner) for our Insights solution, and also own specific named relationships with named data marketplaces/onboarding platforms and activation platforms (DSPs, SSPs, social platforms) for our Audience data. In these relationships, you will be responsible for enabling, motivating, and supporting assigned partners to create downstream demand and sell-thru for our B2B Insights products and our Audience data through the partners’ presentations and recommendations to their advertiser and agency clients. You'll act as the connective tissue between those partners and our internal sales, marketing, and product teams.

Build and execute joint business plans with partners, including revenue targets, co-marketing activities, and enablement milestones

Educate partner account teams on product positioning, capabilities, pricing, and competitive differentiation

Co-sell with partner teams on strategic deals — joining calls, supporting proposals, and helping navigate procurement

Drive partner-sourced and partner-influenced pipeline, tracking performance against quota

Collaborate and support the Intentsify sales team members working with individual account teams to drive sell-through and account cultivation through related partners

Manage deal registration, discount approvals, and MDF (market development fund) requests

Serve as a primary day-to-day contact for senior partner leadership and an escalation point for partner escalations, contract questions, and day-to-day management across various advertiser accounts supported through the partner

Collaborate with Marketing to run co-branded campaigns, webinars, events, and lead-gen programs in conjunction with the partners

Report on partner performance, pipeline health, and forecast accuracy to leadership

Identify and expand account engagement at the partners

8+ years in the media industry, with a preference for developing relationships in mid-to-large media agencies and activation/ad tech platforms

5+ years of experience in channel sales, partner management, or a related quota-carrying sales role

Track record of meeting or exceeding revenue targets through an indirect/partner sales model

Strong relationship-building and influence skills — you can motivate partners who don't report to you

Experience in marketing technology, with a focus on advertising technology

Understanding of agency organizational structures, working patterns, personnel, and account team/advertiser dynamics

Understanding of audience data practices, workflows, dynamics, and the interrelationships between marketplaces, activation platforms, and downstream media planners and traders

Experience with deal registration, CRM (Salesforce or similar), and partner portals

Comfortable presenting to and training partner sales teams

Ability to travel to partner locations/events as needed (10 – 30%)

Bachelor's degree or equivalent experience

Existing relationships with key global agencies

Existing relationships with key activation platforms (DSPs, SSPs, social media platforms, walled gardens, etc.)

Experience with co-selling motions alongside direct sales reps