Director of Sales

Overview

Sales Strategy & Commercial Leadership

• Develop and execute a comprehensive sales strategy aligned with FAENA Wadi Safar s brand vision, commercial objectives, and long-term positioning as a landmark luxury destination.
• Provide sharp market insight, sales forecasting, and strategic recommendations to guide decision-making and drive revenue growth across all segments.
• Partner with senior leadership and ownership to define sales KPIs, targets, and performance frameworks that support sustainable commercial success.

Pre-Opening Readiness

• Lead pre-opening sales planning, including segmentation strategy, key account mapping, and revenue-generating initiatives ahead of launch.
• Build and structure all sales processes, systems, and pipelines to ensure readiness for opening and rapid market penetration.
• Collaborate closely with project, marketing, and revenue teams to align pre-opening commercial activity with brand storytelling and positioning.

Account Development & Market Expansion

• Establish and grow strong relationships with UHNW individuals, VIP clients, luxury travel designers, and global consortia including Virtuoso, Serandipians, and AMEX FHR.
• Drive proactive engagement with high-value leisure, corporate, and MICE segments across established and emerging luxury markets.
• Develop a strong global network of luxury travel advisors, DMCs, and strategic partners to position FAENA Wadi Safar as a must-experience destination.

Reporting, Forecasting & Commercial Insight

• Oversee accurate and timely sales reporting, forecasting, and performance tracking across all segments.
• Deliver clear, data-driven insights on market trends, competitor activity, and business performance to inform strategic direction.
• Ensure full alignment with revenue management and finance teams to optimize pricing strategy and business mix.

Operational Sales Excellence

• Implement structured sales processes, account management disciplines, and performance tracking mechanisms to drive efficiency and results.
• Monitor pipeline development, conversion ratios, and key account performance to ensure consistent delivery against targets.
• Collaborate with revenue management and operations teams to align demand generation with operational capacity and brand promise.

Team Leadership & Development

• Build, lead, and inspire a high-performing sales team rooted in excellence, storytelling, and deep luxury market understanding.
• Foster a culture of accountability, ambition, and collaboration, with a strong emphasis on professional growth and continuous learning.
• Support talent development and succession planning, with a focus on developing strong regional and Saudi national leadership capability.