Director of Sales, Leisure

Overview

Financial

• Contribute to the preparation of the annual Sales & Marketing budget and business plan for the assigned segment.
• Achieve and exceed monthly, quarterly, and annual revenue targets, including room nights and total revenue production.
• Ensure accurate forecasting of revenues based on the most up-to-date market intelligence and booking trends.
• Monitor segment performance and recommend corrective actions to optimize revenue generation.
• Maximize profitability by focusing on high-yield accounts and premium suite business.

Administrative

• Maintain accurate and up-to-date client records, production reports, and sales activities within relevant systems.
• Prepare and submit timely sales reports, performance analyses, and market feedback to the Commercial Director
• Assist in the preparation of the annual Sales & Marketing Plan and departmental performance objectives.
• Ensure compliance with hotel policies, procedures, and established sales standards.

Operational

• Develop and implement a strategic solicitation plan targeting key accounts and high-potential markets.
• Manage and grow top-producing accounts within the Leisure segment, ensuring regular client visits and relationship-building activities.
• Conduct sales calls, client meetings, site inspections, and presentations to existing and prospective accounts.
• Identify new business opportunities and implement action plans to secure new revenue streams for the hotel.
• Represent the hotel at international trade shows, roadshows, and overseas sales trips as required.
• Collaborate closely with Revenue Management to align pricing strategies with market demand.
• Work in partnership with Sales, Catering, and Convention Services teams to secure required client information and close business opportunities.
• Participate actively in Revenue Meetings, Sales Strategy Meetings, and Pre-Convention Meetings.
• Monitor market trends, competitor activities, and customer needs, sharing relevant insights with the team.
• Provide ongoing coaching and performance guidance to team members where applicable.
• Ensure all departments are fully briefed on Leisure programs and initiatives to guarantee seamless execution.
• Maintain strong relationships with Accor Regional and Global Sales Offices.
• Support interdepartmental collaboration to ensure exceptional guest experiences.
• Adhere strictly to hotel Standard Operating Procedures (SOPs), safety regulations, and confidentiality policies.
• Perform additional duties and projects as assigned by the Commercial Director