Director of Sales

About This Role

Summary The Director of Sales is responsible for developing and executing strategic sales and marketing initiatives to drive revenue growth, enhance the market share and presence. The incumbent will lead the sales team, managing marketing campaigns, and establishing strong relationships with clients and partners.

The Director of Sales will be responsible for delivering upon the targeted business objectives on total revenue, GOP, market share, OSAT, and employee engagement within the sales team.

Key Responsibilities

• Develop and implement comprehensive sales strategies to achieve commercial goals.
• Analyze market trends and competitor activities to identify growth opportunities.
• Lead, train, and motivate the sales team to meet and exceed revenue targets.
• Establish sales targets, monitor performance, and provide coaching and support.
• Oversee the creation and execution of marketing campaigns, including digital marketing, social media, and traditional advertising.
• Collaborate with the marketing team to develop promotional materials and content.
• Build and maintain relationships with key clients, corporate accounts, and industry partners.
• Conduct post meeting evaluations.
• Represent the hotel at industry events, trade shows, and networking opportunities.
• Collaborate with the revenue management team to optimize pricing and inventory strategies.
• Lead public relations efforts on behalf of the hotel, developing and implementing PR initiatives.
• Build relationships with local media across key segments and maintain database of journalists and other influencers.
• Develop activity schedule incorporating events, press releases and other announcements linked to key hotel events and activities.
• Respond to media enquiries and information requests.
• Organize and host incoming media, influencer groups and other individual visits to the hotel.
• Plan and manage internal communication and awareness of corporate direction, mission aims and activities.
• Support the implementation of ongoing, focused community relations programs, that are strategically planned to support and enhance the area marketing efforts.
• Monitor booking trends and adjust marketing efforts accordingly.
• Prepare regular reports on sales and marketing performance, including ROI analysis for campaigns.
• Use data-driven insights to refine strategies and improve results.
• Develop and manage the sales and marketing budget, ensuring effective allocation of resources.
• Make sure the hotel rates are updated in major distribution channels and of course to all travel agents and tour operators.
• Monitor expenses and ensure adherence to budgetary guidelines.
• Recruit, train, and develop sales and marketing staff to ensure high performance and professional growth.
• Foster a collaborative and results-oriented team environment.
• Training of hotel team to drive revenue.
• Ensure compliance with Wyndham’s brand marketing guidelines.

It is not the intent of this Job Description to cover all aspects of the position but to highlight the most important areas of responsibility.

KEY COMPETENCIES Alongside with the fundamentals of the brand service culture, the incumbent will be required to demonstrate the below competencies:

• Leadership
• Commercial awareness
• Strategic mindset
• Communication
• Influence
• Negotiation
• Interpersonal skills
• Service excellence
• Building Trust
• Planning & organization
• Driving results
• Flexibility
• Teamwork
• Agility

BACKGROUND

• Bachelor’s degree in Sales, Business Administration, Hotel Management, or related field. MBA preferred.
• 3 years of experience as an Assistant or Director of Sales or/and Marketing within a similar type of hotel.
• Proficiency in CRM software and Microsoft Office Suite.
• Shows strong interpersonal and social skills, enabling effective interaction with colleagues and guests.