Director of Marketing Sales & Marketing

About the Job

Sales & Marketing

Jumeirah Jabal Omar

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• The main duties and responsibilities of this role:
• Own the end-to-end marketing and communications strategy for the hotel, ensuring alignment with brand positioning and delivery of commercial targets across the year, with clear phasing around Ramadan, Hajj, Eid and key Umrah demand periods.
• Lead annual planning, budget setting, forecasting and performance reporting, with clear KPIs and ROI discipline across all channels and initiatives.
• Partner with the GM, Director of Sales, Revenue and Operations to translate the hotel commercial strategy into measurable marketing plans that support occupancy, ADR, length of stay, channel mix, and direct contribution.
• Ensure all public facing communications reflect the Makkah context, comply with local requirements, and protect brand reputation, including clear governance on imagery, tone, and creator engagement.
• Own the hotel s digital quality and conversion performance, including website and app content accuracy, UX content standards, and OTA positioning and audits (content, imagery, amenities, mapping, messaging consistency).
• Drive performance marketing oversight and direction across paid search, metasearch, paid social and other channels as applicable, ensuring cost efficiency, brand protection, and measurable incremental outcomes.
• Leverage CRM and loyalty to support acquisition and retention, including segmentation strategy, database growth, revenue contribution targets, and newsletter performance to brand standards.
• Strengthens hotel commercial performance through integrated demand generation and conversion focus.
• Protects and elevates luxury positioning through disciplined brand governance and content quality.
• Improves efficiency and accountability through clear KPIs, reporting cadence, and ROI based investment decisions.
• Builds team capability and execution strength across rooms, dining, partnerships, digital, and communications.

About You

• The ideal candidate for this position will have the following experience and qualifications:
• 5 7 years of progressive experience in marketing, ideally within hospitality, luxury, or consumer lifestyle sectors.
• Proven ability to manage multiple stakeholders and balance strategic alignment with tactical delivery.
• Strong understanding of digital marketing, PR, F&B marketing, social media, and campaign production.
• Experience in performance tracking, budget management, and reporting.
• Familiarity with working in a matrix organisation and supporting multiple properties/markets.
• Skilled in developing and making effective presentations.
• Analytical focus w/ strong quantitative & budget management skills.