Director of Marketing & Communications

Overview

Director of Marketing & Communications

Brand Leadership & Strategy

• Champion the hotel’s brand identity, ensuring all advertising, collateral, and promotional materials are consistent with Palazzo Versace Dubai’s guidelines and global standards.
• Develop and execute the annual marketing, PR, and communications strategy in collaboration with relevant departments, aligning with business objectives and revenue targets.

Public Relations & Communications

• Manage media relations, press office activities, and crisis communications.
• Cultivate relationships with key media, influencers, and partners to maximize positive coverage and brand visibility.

Digital Marketing & Content

• Oversee all digital marketing initiatives, including website management, SEO, PPC, email campaigns, and social media engagement.
• Coordinate photography, videography, and creative content production to ensure consistent and compelling storytelling across platforms.
• Drive direct bookings through digital campaigns and online brand presence optimization.

Events & Partnerships

• Lead the conceptualization and execution of promotional events, collaborations, and partnerships that elevate brand perception and guest engagement.
• Work closely with internal stakeholders to support F&B promotions, spa initiatives, and special events.

Financial & Administrative Management

• Prepare, forecast, and control marketing and communications budgets to ensure effective allocation of resources.
• Measure and analyze campaign performance and ROI, adjusting strategies to meet business goals.

Requirements & Qualifications

• Experience: Minimum of 7 years in a senior role in luxury hospitality, within a 5-star hotel environment.
• Regional Expertise: Experience in the Middle East is a must.
• Skills:
• + Exceptional verbal and written communication skills in English
• + Strong organizational and project management abilities with a track record of meeting deadlines.
• + Proficiency in Microsoft Word, Excel, and PowerPoint.
• Personal Attributes:
• + Professional, creative, and adaptable in a fast-paced environment.
• + Strategic thinker with hands-on execution ability and attention to detail.