Director of Marketing & Communications
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Key skills for this role
About the Role
Lead marketing strategy, manage campaigns, drive digital transformation, and ensure brand positioning while fostering team development and collaboration.
Key Skills for This Role
Full Job Posting
Leadership & Strategy Development
Lead and develop the overall marketing strategy in alignment with Rixos Properties business goals.
Manage the marketing department, ensuring effective execution of all marketing initiatives and campaigns across digital, traditional, and experiential channels.
Brand Vision & Positioning
Oversee and refine the brand s positioning, ensuring consistency and alignment with the company s mission, values, and target market.
Drive brand awareness and maintain a strong brand identity across all platforms and touchpoints.
Integrated Marketing Campaigns
Develop and implement integrated marketing campaigns to drive customer acquisition, engagement, and retention.
Ensure that all marketing campaigns are cohesive, well-executed, and deliver measurable results.
Digital Transformation
Lead the digital marketing efforts, ensuring a robust online presence through SEO/SEM, social media, content marketing, email campaigns, and paid media.
Foster innovation in digital marketing practices and lead the company s digital transformation initiatives.
Market Research & Insights
Leverage market research, data analytics, and customer insights to stay ahead of industry trends, understand audience needs, and identify opportunities for growth and market penetration.
Cross-functional Collaboration
Work closely with senior leadership, sales, and revenue management teams to align marketing efforts with revenue goals and business objectives.
Ensure strong communication and collaboration across departments.
Budget & Resource Management
Develop and manage the marketing budget, ensuring cost-effective use of resources to maximize ROI.
Optimize resource allocation across all marketing initiatives.
Team Leadership & Development
Lead, mentor, and inspire a high-performing marketing team.
Promote a culture of creativity, collaboration, and innovation.
Provide guidance and professional development opportunities to team members.
Stakeholder Communication
Serve as the primary point of contact for marketing-related matters, presenting strategy, updates, and results to senior executives and stakeholders.
Performance Monitoring & Reporting
Track, analyze, and report on the performance of all marketing campaigns.
Provide actionable insights to continuously improve and optimize marketing efforts.
Public Relations & Brand Partnerships
Manage public relations strategies and work with key partners, influencers, and media outlets to expand brand reach and maintain a positive brand reputation.
Sustainability Integration
Ensure that marketing initiatives align with the company s sustainability goals by promoting eco-friendly and ethical practices through marketing strategies.
Competitive Salary and Compensation
Rixos Marina Abu Dhabi may offer a competitive salary that reflects the industry standards for similar positions.
Training and Development Opportunities
Access to training programs and development opportunities to enhance skills and advance within the company.
Career Advancement
Opportunities for career growth and advancement within the Rixos Hotels group.
Health and Wellness Benefits
Comprehensive health insurance coverage.
Employee Recognition Programs
Recognition programs to acknowledge and reward outstanding performance and dedication.
Work-Life Balance
Policies and practices that promote a healthy work-life balance, including flexible scheduling where possible.
Uniforms and Dress Code
Provision of uniforms or dress code guidelines for a professional and cohesive appearance.
Social Events and Activities
Participation in social events, team-building activities, and employee gatherings to foster a positive work culture.
Transportation Services
Transportation services.
Employee Wellness Programs
Wellness programs, such as fitness classes or gym access, to promote a healthy lifestyle.
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