Director of Marketing and Communications

About This Role

Company Description

Fairmont The Palm is a luxury, world-class resort located on the iconic Palm Jumeirah Island in Dubai. The hotel features 391 guest rooms and suites with dedicated Fairmont Gold rooms and lounge. A total of 11 food and beverage outlets on property offer international dining options including Michelin Guide recommended 2022 and 2023 Little Miss India, Frevo - Brazilian Churrasco experience, Seagrill Bistro, Ba Restaurant and Lounge, Blowfish, Flow Kitchen, The Cigar Room, Vuvuzela and others. Fairmont The Palm also features an expansive pool and beach area with a health club, Serenity Spa Dubai - The Art Of Well Being and the Fairmont Falcons Kids’ Club.

Job Description

Reporting to the General Manager, responsibilities and essential job functions include but are not limited to the following:

• Manage all activity within the marketing and public relations department, ensuring all brand standards are followed.
• Serve as the hotel’s primary brand ambassador, ensuring that brand guidelines are followed.
• Develop the hotel’s communication strategies and execute the marketing, public relations and marketing campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure.
• This includes but is not limited to the following:
• Hotel photography
• Creative direction for advertisements
• PR pitch calendars and tactical activities
• Development and dissemination of media releases/minimum 2 per month
• Guest and sales collateral pieces
• Build brand partnerships and generate consumer event activations at the property level.
• Research, analyze and monitor financial, technological and demographic factors so that market opportunities may be capitalized on.
• Plan and oversee the hotel’s advertising and promotional activities, including print, electronic, radio, social and direct mail.
• Develop promotional materials, which including printed collaterals
• Provide key messaging support for media interviews and for reputation management issues i.e. crisis communications.
• Develop and deliver insightful strategies and presentations to the executive committee and business departments where appropriate.
• Update and regularly review all hotels’ restaurant and spa listings in both print and electronic media.
• Work with digital marketing to develop compelling consumer and media content.

Qualifications

• Minimum 5-8 years of progressive experience in marketing and communications, ideally within luxury hospitality environments at Director of MArketing and Communicatoin level.
• Excellent written and verbal communication skills in English
• Demonstrated capability to manage multiple concurrent projects with meticulous attention to detail
• Strong leadership credentials with proven ability to inspire teams and manage stakeholder relationships across multiple properties
• Ability to remain composed and perform effectively under pressure in dynamic, fast-paced settings
• Bachelor's degree or equivalent professional qualification
• In-depth knowledge of the UAE media landscape and established media relationships (preferred)
• Background working with marketing and PR agencies (preferred)