Director of Marketing & Admissions (Growth Focus)

**Profile Overview:** To lead the school’s overall **growth strategy, revenue generation, brand positioning, and market expansion**, ensuring increased student enrolments and strong market presence.

This role acts as a **single-point leadership position**, responsible for planning, executing, and delivering all marketing, sales (admissions), and branding initiatives.

· Develop and execute **long-term growth strategy** for the school

· Align marketing, admissions, and revenue goals with business objectives

· Identify market opportunities, competitors, and positioning strategy

· Drive **student admissions targets and revenue generation**

· Build strong **lead generation funnels (digital + offline)**

· Improve conversion rates from enquiry → enrolment

· Work closely with admissions team to optimize pipeline

· Lead complete **marketing strategy (digital, social, PR, events, campaigns)**

· Build strong **brand identity and positioning in UAE market**

· Ensure consistent brand messaging across all channels

· Develop **sales strategies and partnerships**

· Build relationships with:

o Corporate groups

o Relocation companies

o Community networks

· Explore new markets and feeder schools

· Manage:

o Social media

o Paid ads (Google, Meta)

· Track KPIs:

o Cost per lead

o Conversion rate

o ROI

· Handle PR, media, and events

· Build strong parent/community engagement

· Position school as a **premium brand in Dubai education market**

· Lead marketing & admissions teams

· Manage agencies, designers, and vendors

· Control budgets and ensure ROI

· Bachelor’s degree in Marketing / Business / Communications

· Master’s (MBA) preferred

· **10–15+ years experience**

· Minimum **5+ years in leadership role**

· Experience in:

o Education sector (preferred)

o Real estate / hospitality / premium services (also acceptable)

· Strategic thinking & leadership

· Strong sales & revenue mindset

· Digital marketing expertise

· Branding & positioning

· Data-driven decision making

· Excellent communication & stakeholder management

· UAE market experience (highly preferred)

· Strong understanding of **Dubai competitive school landscape**

· Ability to work independently and lead entire function

· Someone who can **run everything single-handedly**

· Mix of:

o Marketing + Sales + Strategy

· Proven track record of:

o Increasing admissions

o Building strong brand

o Generating revenue

Pay: From AED5,000.00 per month