Director of Communications

Role Overview

Communications Leadership

• Direct and manage communications materials and maintain the university's brand voice and integrity across platforms.
• Establish multi-channel communications strategies and guidelines for HBKU entities and external partners.
• Prepare long-term communications and public relations strategies aligned with HBKU's objectives.
• Coordinate consistent outreach, public relations strategies, implementation plans, and messaging across HBKU entities.
• Advise the President and senior management on communications, branding, events, and organizational messaging.

Media and Public Relations

• Monitor media relations and establish contacts with media members, staff, students, and the community.
• Respond to media requests and act as the designated spokesperson or information source for the President.
• Plan and direct informational programs that maintain favorable public perceptions of HBKU achievements.
• Plan marketing strategies and materials that promote HBKU.
• Lead and arrange public appearances, lectures, contests, and exhibitions to increase public awareness of HBKU.

Publications and Stakeholders

• Oversee publications for internal and external audiences, including employee newsletters and stakeholder reports.
• Represent HBKU publicly when relevant and coordinate communications with university entities and external parties such as partner universities within Education City.

Requirements

• Develop and execute a multi-channel communications strategy and organizational communication guidelines.
• Lead media relations and serve as a designated spokesperson or information source for the President.
• Advise the President and senior management on communications, branding, events, and organizational messaging.
• Develop public relations and marketing strategies that promote the university and its achievements.
• Maintain brand integrity and organizational reputation across platforms and university entities.