Director of Commercial

Role overview

Commercial leadership and growth

• Lead revenue management, sales, marketing, and public relations for the hotel.
• Develop strategies to improve occupancy, average daily rate, revenue, market share, and profitability.
• Lead pricing, forecasting, budgeting, and revenue optimization; partner with hotel and finance leadership on commercial and gross operating profit targets.
• Align plans with regional and brand commercial teams and advance the hotel’s luxury lifestyle positioning through partnerships, PR, collaborations, and activations.
• Build relationships with clients, ownership, corporate partners, and industry stakeholders; develop business in corporate, government, tourism, and emerging-market segments.
• Represent the hotel at industry events and trade shows; monitor market trends and performance, implement improvements, and lead the commercial team.

Experience and qualifications

• Bachelor’s degree or higher in Marketing, Business Administration, Hospitality Management, or a related field; equivalent professional experience may be considered.
• At least 4 years of hotel or hospitality sales and marketing experience, including managing or supervising a sales and/or marketing team.
• Strong understanding of hotel commercial operations, sales, marketing, revenue generation, customer acquisition, revenue management, pricing, forecasting, and revenue optimization.
• Track record achieving sales, occupancy, revenue, and marketing targets; knowledge of local business conditions, market trends, customer segments, and corporate landscape.
• Experience developing and executing measurable campaigns, promotions, partnerships, and commercial initiatives.
• Leadership, communication, negotiation, presentation, relationship-management, analytical, and reporting skills.
• Fluent English is required; additional languages are advantageous.

Additional advantageous knowledge

• Understanding of digital marketing, social media, online channels, and relevant marketing platforms is an advantage.

Benefits

• The employer describes a competitive salary, uniform, room discounts, and business training.
• The employer describes inclusive teams and wellbeing support.