Director, Integrated Planning

Other Responsibilities

• Lead onboarding of new clients within client portfolio
• Contribute to net new business opportunities for the Agency through participation in defining of strategy for new business pitches, external presentation to prospective clients, creating connections at industry events (where relevant), and other support at the discretion of new business lead
• Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.
• REQUIREMENTS REQUIRED QUALIFICATIONS
• Degree in Communication, Media, Marketing, Public Relations, or a related field
• 10+ years’ experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications
• 5+ years’ of direct managerial experience
• Demonstrated leadership in mentoring and training larger-scale teams on key Planning concepts (e.g., building actionable insights from research, how to write strategic communications plans, storytelling, etc.) Compelling and persuasive storyteller, both in written and verbal presentations/deliverables
• Expertise in analyzing campaign data, performance analytics, and delivering insights – inclusive of third-party measurement solutions (e.g., brand lift studies, test/control reporting, etc.)
• Experience working in an agency setting and cross-functional working-knowledge base, across media, creative, analytics, account, and client teams
• Experience with fostering organic growth and successfully partnering with account service teams to introduce new services to client organizations.
• Mastered use of Microsoft Office products, including Word, Excel, and PowerPoint
• PREFERRED QUALIFICATIONS
• Experience with industry-specific third-party measurement partners, as relevant for the portfolio (e.g., IQVIA, Crossix for Healthcare portfolio)
• Experience with Microsoft PowerBI, project management tools, and media planning programs
• Intermediate knowledge and experience in media buying platforms and concepts, in support of cross-functional collaboration and barrier removal
• CORE COMPETENCIES
• CUSTOMER FOCUS: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• WORK ENVIORNMENT & PHYSICAL DEMANDS
• The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
• COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
• Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
• EEO DISCLAIMER
• Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
• COMPENSATION
• Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $81,000 - $114,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
• This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.