Director, Digital Activation

What You Bring

• 7-10 years of digital media activation experience, including leadership of complex campaigns or account portfolios.
• Expert knowledge of paid search, paid social, programmatic display and video, CTV/OLV, and other addressable channels.
• Advanced experience with campaign architecture, trafficking, bidding, pacing, optimization, and performance analysis.
• Strong knowledge of audience targeting, conversion, measurement, privacy-safe activation, and brand-safety standards.
• Experience managing media budgets, forecasting, reconciliation, billing, and investment performance.
• Ability to translate performance data into clear insights and confidently present recommendations to senior stakeholders.
• Experience evaluating partners, developing testing roadmaps, and introducing tools or approaches that improve performance.
• Strong quality-assurance, troubleshooting, and escalation-management skills.
• Experience developing media professionals, allocating work, and establishing consistent team standards.
• Strong communication and cross-functional collaboration skills in a fast-moving environment.
• Healthcare media experience or knowledge of healthcare privacy, compliance, and audience considerations is valued but not essential.
• Perks and Benefits
• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program
• About Us:
• Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare - and integrated with a managed care consultancy with deep revenue strategy expertise. We brought together leading healthcare firms to solve a core challenge: aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins. We help our clients do everything from patient acquisition and brand building, to simplifying complex martech ecosystems, and creating digital experiences. Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward.
• Equality Opportunity Employer Statement Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.