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Director, CRM and Data Integration

The Coca-Cola Company
USA
Full-time
Director · 130+ years experience
Onsite
USD 169000-200000 / year
Discovered 2 days ago
Communication

Full Job Posting

Experience:

  • 5+ years of progressive experience across CRM, lifecycle marketing, loyalty, consumer data, audience strategy, personalization, or data-driven marketing, including leadership of complex cross-functional initiatives in a matrixed organization.
  • CRM, Lifecycle & Loyalty Expertise: Demonstrated experience developing CRM strategies, consumer journeys, contact strategies, always-on engagement programs, loyalty or account-linking use cases, and scalable lifecycle operating models.
  • Audience Strategy & Governance: Strong experience defining audience strategies, segmentation, activation rules, product governance, contact pressure, suppression, consent, data quality, and cross-channel eligibility.
  • Consumer Data & Activation Expertise: Strong understanding of first-party data, identity, data connectivity, audience activation, partner data collaboration, clean rooms, and the relationship between business requirements and technical enablement.
  • Measurement & Business Acumen: Ability to connect audience, CRM, loyalty, and data capabilities to measurable outcomes such as acquisition, engagement, frequency, transactions, loyalty value, customer lifetime value, basket incidence, media performance, and marketing ROI.
  • Leadership & Influence: Proven ability to lead teams, agencies, and senior cross-functional stakeholders through ambiguity and change. Strong communication skills with the ability to translate between business, technical, legal, customer, and operational audiences.
  • Governance & Consumer Trust: Working knowledge of privacy, consent, audience governance, and responsible data-use principles in modern marketing environments.
  • Leadership Style: Strategic systems thinker with a bias for action, strong prioritization skills, and the ability to define business strategy, standards, and desired outcomes while enabling partners to execute at scale.
  • Preferred Experience:
  • Experience with loyalty ecosystems, data clean rooms, partner or customer data collaboration, and audience-product development.
  • Experience working with enterprise marketing technology and data ecosystems, ideally including Adobe Experience Cloud, customer data platforms, journey orchestration, audience destinations, testing, and decisioning capabilities.
  • Experience leading capability transformation within a large, complex, or global organization.
  • Ability to balance strategic capability ownership with a practical understanding of campaign delivery, platform dependencies, and cross-functional execution.
  • The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
  • Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Strategy, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, User Experience (UX) Design
  • United States: 169,000 - 200,000 USD
  • Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
  • 30
  • Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
  • United States of America
  • Atlanta
  • 00% - 25%
  • No
  • October 30, 2026
  • We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
  • We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Skills:

  • Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Strategy, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, User Experience (UX) Design
  • Pay Range:
  • United States: 169,000 - 200,000 USD
  • Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
  • Annual Incentive Reference Value Percentage:
  • 30
  • Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
  • Location(s):
  • United States of America
  • City/Cities:
  • Atlanta
  • Travel Required:
  • 00% - 25%
  • Relocation Provided:
  • No
  • Job Posting End Date:
  • October 30, 2026
  • Our Purpose and Growth Culture:
  • We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
  • We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Preferred Qualifications

  • Leadership Style: Strategic systems thinker with a bias for action, strong prioritization skills, and the ability to define business strategy, standards, and desired outcomes while enabling partners to execute at scale.

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