Digital & Social Media Specialist

Key Responsibilities

• Own the day-to-day management of Northland Power’s corporate website, ensuring content is current, accurate, accessible and aligned with business priorities, brand standards and SEO best practices.
• Manage and execute Northland’s global social media strategy across priority channels, driving audience growth, engagement and brand awareness.
• Develop and maintain an integrated digital content calendar that supports corporate priorities, campaigns, project milestones, executive thought leadership and key business initiatives.
• Support the development and delivery of digital campaigns that enhance Northland’s reputation, employer brand and stakeholder engagement.
• Create, write, edit and publish compelling digital content across Northland’s website and social media channels, including written content, graphics, videos and other multimedia assets.
• Lead community management across social media channels by monitoring conversations, engaging with audiences, responding to inquiries where appropriate and escalating issues when required.
• Plan, execute and optimize paid social media, paid search and digital advertising campaigns to support corporate objectives and maximize campaign performance.
• Monitor, analyze and report on website, social media and digital campaign performance using analytics and reporting tools, providing insights and recommendations to improve effectiveness.
• Develop regular performance reporting, including channel metrics, campaign results and recommendations for continuous improvement.
• Partner with Corporate Affairs and internal business teams to identify content opportunities and translate complex business priorities into compelling digital stories.
• Manage relationships with external agencies, creative partners, photographers, videographers and other vendors to deliver high-quality digital content.
• Stay current on emerging digital trends, platforms, tools and best practices, recommending opportunities to strengthen Northland’s digital presence.
• Ensure all digital content aligns with Northland’s brand guidelines, corporate messaging and accessibility standards.
• Qualifications and experience
• Bachelor’s degree in Communications, Marketing, Digital Media, Public Relations or a related discipline.
• 3–5+ years of experience managing corporate digital communications and social media channels. Demonstrated experience developing and executing digital and social media strategies for a global organization.
• Advanced experience working with WordPress or similar enterprise content management systems. Experience using social media management, listening and analytics tools to monitor performance and generate insights.
• Experience planning, executing and optimizing paid social media, paid search and digital advertising campaigns.
• Strong understanding of SEO, website optimization and digital accessibility best practices. Exceptional writing, editing and storytelling skills, with the ability to create engaging content for multiple digital platforms.
• Experience developing and managing editorial and content calendars. Strong understanding of digital analytics and the ability to use data to inform content and channel strategies.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Experience managing external agencies, vendors or creative partners is considered an asset.
• Previous experience managing digital and social media for a global company is considered an asset.
• Previous experience in the energy sector or large infrastructure projects is considered an asset.
• What’s In It for You:
• Our employees are the driving force behind our achievements. We are unwavering in our commitment to not only recognise your contributions but also to empower you to excel in every aspect of your life. Here's a glimpse of why Northland is the place where you'll truly thrive:
• Thoughtful benefits – A competitive RRSP matching scheme of 8%; extended health, dental and vision benefits for yourself and your immediate family from day one; paid parental leave; Accident and Life Insurance and disability benefits are just a few of the benefits you’ll be able to access.
• Wellbeing first – Staying true to our taking care of ourselves and each other value, you will have access to our global Wellness Program and Employee Assistance Program, including access to mental health resources.
• Floating days and Birthdays off – As part of our commitment to promoting a healthy work-life balance, you will get your birthday off so you can celebrate however you choose! You will also receive three additional days off annually to observe any other events that are important to you.
• We hire talented and passionate people from different backgrounds. If you’re excited about a role but your past experience doesn’t align perfectly with this job description, we still encourage you to apply. Learn more about our diversity, inclusion and belonging commitments.
• Salary Range: $80,000 - $85,000
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• Pay Range:
• This document is a guide. The duties, responsibilities, and requirements of the jobs as described herein are not inclusive and are subject to change.
• Northland Power is an equal opportunity employer and we are committed to creating a fair, inclusive and accessible environment. As part of our commitment we work to ensure our application process is accessible to all candidates. If you require special assistance or accommodation during the hiring process, please notify a member of the HR Department.
• We use AI‐enabled tools to help identify applications that meet job‐related criteria. All applications are reviewed and decisions are made by people.