Digital Marketing Specialist – Middle East

Overview

1. Marketing Strategy & Governance

• Manage and execute the overall marketing plan for Middle East entities.
• Act as the single point of contact for all marketing needs in the region.
• Ensure all marketing activities are compliant with company policies and brand guidelines.
• Bring structure where none exists by developing processes, templates, and marketing calendars.
• Proactively suggest new marketing ideas to improve visibility and business growth.

2. Thought Leadership Support

• Assist leadership with thought leadership content (articles, LinkedIn posts, presentations).
• Translate leadership inputs into clear, market-facing messaging.
• Support positioning of senior management in industry forums and external platforms.

3. Marketing Collateral & Design

• Prepare and maintain company profiles, brochures, flyers, and presentations.
• Support new service launches and market entry initiatives with appropriate marketing material.
• Maintain a central library of approved templates and visuals for regional use.
• Customize marketing material for key clients and tenders.

4. Digital Marketing & Content Management

• Coordinate SEO activities and basic website analytics.
• Support email marketing campaigns (newsletters, announcements, service updates).
• Explore and manage digital marketing campaigns where relevant (paid and organic).
• Maintain a content calendar aligned with business priorities and campaigns.

5. Messaging & Content Development

• Work closely with technical and operational teams to translate services into market-friendly messaging.
• Ensure consistency of messaging across digital, print, and presentation materials.

6. Commercial & Sales Support

• Support commercial teams with:
• Sales presentations
• Client proposals and RFP responses (layout, messaging, and visuals)
• Adapt and tailor content to specific clients, sectors, and tenders.
• Prepare market intelligence snapshots covering competitors, market trends, and positioning.

7. Events & Client Engagement

• Plan and manage events, exhibitions, conferences, and webinars.
• Support client engagement initiatives and participation in industry forums.
• Coordinate event-related marketing materials and post-event content.

8. Performance Tracking & Reporting

• Track key marketing KPIs including leads, engagement, and website traffic.
• Prepare simple monthly marketing performance reports.
• Collect structured feedback from sales and operations teams on what works and what needs improvement.

Key Skills & Profile (Indicative)

• Strong hands-on experience in B2B marketing, preferably in services, testing, inspection, certification, or industrial sectors.
• Ability to manage design, digital, and content in parallel.
• Strong communication and stakeholder management skills.
• Comfortable working in a fast-paced, multi-entity environment.
• Highly organized, proactive, and able to work independently.

Candidate Requirements

• Female candidate preferred, aligned with team structure and role requirements
• Graduate in Marketing, Communications, Business, Design, or a related field
• Minimum 3 years of experience in a similar marketing / digital / communications role
• Experience in B2B marketing is strongly preferred
• Hands-on exposure to:
• Marketing collateral development
• Digital marketing and content management
• Website coordination and basic analytics
• Sales and proposal support
• Strong communication and coordination skills
• Ability to work closely with leadership, sales, and technical teams
• Young, high-energy, and driven individual with a proactive mindset
• Highly organized, detail-oriented, and able to manage multiple priorities
• Comfortable working in a fast-paced, multi-entity environment

Job Type: Full-time