Digital Marketing Specialist

Overview

Role Overview

1. **Digital Content & Social Media

• Develop and execute a consistent content calendar across LinkedIn, Instagram, TikTok, YouTube, and other relevant platforms.
• Generate fresh, creative, and engaging content ideas specific to the humanoid robotics industry and support our events.
• Create and produce innovative short-form video content for platforms such as TikTok, Instagram Reels, and YouTube Shorts, with strong storytelling and creative editing techniques.
• Monitor social media performance, analyze metrics, and continuously improve content strategy based on data.
• Stay ahead of trends in robotics, AI, and tech to inform timely and relevant content.

1. **Channel Partner Outreach

• Support the development and execution of Mangobot's channel partner acquisition strategy
• Conduct research and identify potential channel partners across the UAE and GCC
• Coordinate with graphic designer to create marketing collateral, pitch materials, and campaign assets tailored to the channel partner program
• Coordinate outreach campaigns and manage communication touch points with prospective partners

1. **Sales Support & Prospect Identification

• Work alongside the sales team to identify new business prospects through digital research, social listening, and industry intelligence
• Build targeted prospect lists and support lead nurturing through content and direct outreach
• Contribute to the creation of presentations, case studies, and proposals that support the sales pipeline
• Track and report on marketing-sourced leads and their progression through the funnel

1. **Event & Campaign Activation

• Support the planning and promotion of robotics demonstrations, exhibitions, and leasing events
• Coordinate pre-event marketing, on-site content capture, and post-event digital amplification
• Manage campaign timelines and ensure deliverables are executed on schedule

Experience & Skills

• 3 to 5 years of experience in a marketing role, ideally within technology, events, or a fast-paced startup environment
• Proven track record in social media management and content creation with measurable results
• Experience supporting or executing B2B outreach, channel partnerships, or sales enablement activities
• Strong copywriting skills in English; Arabic proficiency is an advantage
• Proficiency with social media platforms, scheduling tools, and analytics dashboards (Meta Business Suite, LinkedIn Analytics, etc.)
• Familiarity with basic design tools (Canva, Adobe Creative Suite, or similar) and video content production
• Ability to manage multiple workstreams independently and meet deadlines in a dynamic environment

Creative & Strategic Qualities

• A genuine creative eye and the ability to generate original ideas, not just execute briefs
• Strong commercial awareness and an understanding of how marketing activity connects to revenue
• Curiosity about emerging technology, particularly robotics and AI
• Confident communicator who can engage both internal stakeholders and external partners
• professionally
• Interested candidates should submit the following:
• Updated CV/resume
• A portfolio or samples of previous marketing work (social media content, campaigns, creative
• direction, or similar)
• A brief cover note explaining your interest in the role and what you would bring to Mangobot