Digital Marketing Specialist
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About the Role
OVERVIEW We are seeking a forward-thinking, highly efficient Digital Marketing Specialist to spearhead our digital customer acquisition, paid media, and content execution. The ideal candidate is not a traditional digital marketer who works in a single silo.
Key Skills for This Role
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Overview
We are seeking a forward-thinking, highly efficient **Digital Marketing Specialist** to spearhead our digital customer acquisition, paid media, and content execution.
The ideal candidate is not a traditional digital marketer who works in a single silo.
You are a **technological generalist** who leverages advanced generative AI platforms (text, image, video, and data automation tools) as a force multiplier to execute both high-level campaign strategies and fast, premium creative production.
Tol run a streamlined, high-ROAS marketing engine.
Core Responsibilities
1.
Performance Marketing & Ad Management (Strategy Engine)
· **Campaign Deployment:** Structure, launch, and manage multi-channel paid campaigns across Meta and Google Ads
· **Algorithmic Optimization:** Utilize modern, creative-led targeting protocols to scale lead generation and e-commerce revenue while maintaining a target ROAS of **500%+**.
· **Keyword & Search Governance:** Run weekly search term data audits to deploy negative keyword constraints and optimize search intent capture.
2.
AI-Driven Creative Production (Visual & Copy Engine)
· **Rapid Asset Generation:** Use generative AI tools to rapidly produce **high-converting ad variations**.
· **SEO Content Sprints:** Produce weekly authoritative, long-form articles targeting core wellness and biometric analysis clusters to grow organic search traffic.
Technical Skills & Tool Stack Requirements
- The candidate must demonstrate active proficiency or high agility in combining traditional platforms with AI systems:
- **Paid Media:** Meta Ads Manager (Andromeda protocol standard), Google Ads Manager, and Google Search Console, AI Related tools …
- **E-Commerce & CRM:** Basic navigation of Shopify and CRM (tracking pipelines, links, and UTM configurations).
- **Generative AI Toolkit (Required Proficiency):**
- *Text/Strategy:* Advanced prompt engineering for copy generation, translations, and data parsing.
- *Graphics/Layouts:* Canva AI, Midjourney, Adobe Firefly, or equivalent platforms for fast, premium image modifications and graphic design.
- *Video Editing:* Edit raw mobile event footage into high-impact ads.
Qualifications & Profile
- **Experience:** 3+ years of proven experience running paid performance ads (Meta/Google) with an active portfolio demonstrating how you use AI to cut creative production times in half.
- **Mindset:** Highly autonomous, data-disciplined, and proactive. You prefer to run a lean, automated process rather than relying on heavy agency dependencies.
What We Offer
- A pivotal role in a growing, premium wellness and medical technology enterprise.
- A modernized, highly automated workflow environment with zero legacy operational friction.
- Direct collaboration with an agile, supportive technical and operations team.
Application Question(s)
- What is your current visa status?
- What is your nationality?
- What is your notice period to join our SBG? (pls specify in number of days)
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