Ecom Lead Specialist (High-Execution - Growth" Mindset)
Skills
About This Role
Role Objective
This Role is the primary engine behind Spec Brite Group’s digital growth.
This is not a "managerial" role that delegates; it is a
highly technical execution role
.
You will be responsible for the entire funnel— from the creative hook that stops the scroll on Meta, to the server-side tracking that captures the data, to the conversion optimization on Shopify.
You will replace our outgoing specialist and take our "Andromeda" scaling strategy to the next level.
1. Performance Marketing & "Andromeda" Execution
- **Meta Ads Mastery:**
- Lead our "Creative-as-Targeting" strategy (Andromeda).
- You must be comfortable running
- Broad/No-Interest targeting
- and using creative testing to find the audience.
- **Creative Briefing:**
- Work daily with our in-house designer (Jacob) to brainstorm and test "Hooks" and "Hold Rates." You must be able to analyze video performance and tell the designer exactly why an ad failed or succeeded.
- **Google Ads (Search & P-Max):**
- Manage high-intent search campaigns and Performance Max for the UAE market, ensuring we dominate "InBody" and "AirTamer" search terms with high ROAS.
3. Marketplace & D2C Storefront (Shopify)
- **Website Management:**
- Lead the day-to-day backend operations, ensuring product listings for high-ticket items are technically perfect.
- **Amazon & Noon Strategy:**
- Optimize listings for the "Buy Box" and manage PPC/Amazon Advertising.
- Ensure all premium medical and wellness devices have elite-level A+ content.
- **Technical SEO:**
- Execute on-page strategies to ensure we maintain the #1 organic spot for our exclusive brand keywords.
4. Strategic Growth & Inventory
- **Performance Reporting:**
- Move beyond "vanity metrics." You will report on
MER (Marketing Efficiency Ratio)
,
New Customer Acquisition Cost (nCAC)
, and
LTV
- .
- **Inventory Orchestration:**
- Forecast demand for international brands to ensure ad spend aligns with stock availability.
Requirements
- **Hands-on Experience:**
- 5+ years in Performance Marketing with a proven track record of scaling UAE-based e-commerce brands.
- **The "Technician" Mindset:**
- You must be able to set up your own GTM tags, troubleshoot a pixel, and write a high-converting landing page.
- **High-Ticket Expertise:**
Experience
- selling "education-heavy" products (Medical/Wellness Tech) where the customer journey is longer than a standard impulse buy.
- **Platform Mastery:**
- Advanced knowledge of Shopify, Meta Ads Manager (Andromeda philosophy), GA4, GTM (Server-Side), and Microsoft Clarity.
- **AI Fluent:**
- Proficient in using AI Tools for data analysis and creative briefing.
- KPIs for Success
1. **Marketing Efficiency Ratio (MER):**
Overall health of the ad spend vs. total revenue.
2. **Conversion Rate (CR):**
Improving the site-wide CR through constant A/B testing and CRO.
3. **Creative Performance:**
Improving the "Hook Rate" and "Hold Rate" of our video assets monthly.
4. **Data Accuracy:**
Maintaining a match rate of >90% for Meta Purchase events via CAPI.
5. **GMV Growth:**
Monthly growth across Shopify, Amazon, and Noon.
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