Digital Marketing Specialist
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Key skills for this role
About the Role
Develop and execute marketing strategies for architectural and infrastructural products. Manage social media, create content, run digital campaigns, and support business development activities.
Key Skills for This Role
Full Job Posting
Key Responsibilities
- Developandexecutemarketing strategies across architectural and infrastructural product.
- Manage company social media platforms including LinkedIn, Instagram, Facebook, and YouTube.
- Create and maintain content calendars featuring projects, products, innovations, and company activities.
- Produce engaging marketing content including videos, graphics, photography, case studies, brochures, and presentations.
- Plan and manage digital marketing campaigns, including LinkedIn and Meta lead-generation campaigns.
- Monitor marketing performance and provide regular reports on engagement, reach, and lead generation.
- Collaborate with sales, technical, and project teams to support business development activities.
- Support exhibitions, client presentations, tenders, and industry events with marketing materials.
- Conductmarketresearch and competitor analysis to identify opportunities and industry trends.
- Ensurebrand consistency across all digital and printed communications.
- Support website content updates and SEO initiatives.
Qualifications And Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, Digital Media, or a related field.
- Minimum 5 years of marketing experience, preferably in B2B, construction, manufacturing, architectural products, or infrastructure sectors.
- Minimum3yearsof experience in the Saudi market.
- Proven experience managing corporate social media platforms and digital marketing campaigns.
- Strong portfolio demonstrating content creation, social media management, graphic design, and video production.
- Proficiency in Adobe Creative Suite, Canva, CapCut, or similar content creation tools. Strong copywriting, communication, and content development skills.
- Goodunderstanding of SEO, digital marketing, and lead-generation strategies. Fluency in English is required; Arabic is preferred.
- Willingness to travel across Saudi Arabia and the GCC.
Key Competencies
- * Digital Marketing & Social Media Management
• LeadGeneration & CampaignManagement
- BrandManagement&CorporateCommunications
• MarketResearch &Competitive Analysis
- SEO&Website ContentOptimization
• Presentation & Communication Skills
- Creativity, Attention to Detail, and Commercial Awareness
Job Type: Full-time
Pay: ﷼5,000.00 - ﷼10,000.00 per month
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