Digital Marketing & Social Media Account Manager

Role Overview

Online Marketing

• Plan, execute, and optimize online marketing campaigns across Google, Meta, TikTok, and other digital platforms.
• Monitor and analyze campaign performance metrics (ROI, CTR, CPC, ROAS) and provide actionable insights.
• Manage SEO/SEM strategies to improve organic visibility and paid search results.
• Conduct market research and competitor analysis to identify trends and growth opportunities.
• Coordinate with external agencies or vendors when needed for digital advertising.

Sales & Lead Generation

• Develop and implement lead generation strategies through digital channels to support the sales pipeline.
• Create and manage email marketing campaigns (newsletters, drip campaigns, promotional blasts).
• Track and report on conversion funnels, lead quality, and online sales performance.
• Collaborate with the sales team to align marketing efforts with revenue targets.
• Utilize CRM tools to manage and nurture leads effectively.

Content Creation

• Develop high-quality, engaging content for websites, blogs, email campaigns, social media, and digital ads.
• Write compelling copy tailored to different platforms, audiences, and stages of the buyer journey.
• Produce or coordinate the production of visual content including graphics, short-form videos, reels, and stories.
• Maintain a consistent brand voice and visual identity across all content and channels.
• Manage a content calendar to ensure timely and strategic publishing.

Social Media Account Management

• Manage and grow the company's presence on platforms including Facebook, Instagram, LinkedIn, TikTok, X (Twitter), and YouTube.
• Plan and schedule posts using social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite).
• Engage with the online community — respond to comments, messages, and mentions in a timely and on-brand manner.
• Monitor social media trends and adapt strategies to maximize reach, engagement, and follower growth.
• Analyze performance analytics and prepare monthly reports on social media KPIs.
• Manage influencer partnerships and user-generated content campaigns.

Compensation

How To Apply