Digital Marketing Performance & Analytics Manager
Role Overview
Lead middle- and lower-funnel digital activity across the Group, setting campaign frameworks and supporting operating companies in planning, execution, and measurement.
Strengthen the digital marketing ecosystem across websites and apps while monitoring investment, analysing performance, and ensuring actionable reporting.
Scope includes paid media, websites, mobile apps, SEO/GEO, and conversion performance.
Key Skills for This Role
Full Job Posting
Role Overview
Lead middle- and lower-funnel digital activity across the Group, setting campaign frameworks and supporting operating companies in planning, execution, and measurement.
Strengthen the digital marketing ecosystem across websites and apps while monitoring investment, analysing performance, and ensuring actionable reporting.
Scope includes paid media, websites, mobile apps, SEO/GEO, and conversion performance.
Digital Performance Strategy
- Define frameworks, toolkits, and strategies for middle- and lower-funnel performance activity.
- Monitor campaign objectives, timelines, media activation, investment, and results across operating companies and agency partners.
- Track KPIs across awareness, traffic, acquisition, conversion, engagement, and revenue.
- Assess performance against objectives, budgets, benchmarks, and previous periods.
- Identify underperformance, delivery risks, and optimisation opportunities, and follow up on corrective actions.
- Maintain visibility of planned, active, and completed campaigns and planned, committed, and actual spend.
Analytics and Reporting
- Consolidate and analyse data from paid media, websites, mobile apps, SEO/GEO, and other digital platforms.
- Monitor customer journeys from exposure and traffic generation through acquisition, conversion, retention, and revenue.
- Analyse reach, engagement, CTR, conversion rate, app installs, registrations, active users, CPA, CPL, CPI, ROAS, and attributed revenue.
- Create benchmarks, compare market and channel results, and identify performance drivers.
- Maintain the digital marketing reporting calendar and governance rhythm.
- Produce dashboards, monthly reports, campaign reviews, and management summaries.
Web, App, Tracking and Delivery
- Monitor website traffic, acquisition sources, engagement, key journeys, and conversion performance.
- Track app acquisition and engagement, including installs, first opens, registrations, active users, and commercial actions.
- Monitor SEO/GEO organic traffic, keyword visibility, rankings, and content performance.
- Ensure campaign tracking requirements, naming, tagging, conversion events, and measurement are in place.
- Document measurement requirements for Technology, Product, and Data teams.
- Participate in performance reviews, track action owners and deadlines, and escalate material issues.
Required Experience and Qualifications
- Require 7+ years in digital performance, analytics, paid media, growth marketing, or marketing reporting.
- Require understanding of the digital marketing funnel from awareness and traffic to conversion, engagement, and revenue.
- Require experience analysing paid media, website, app, or SEO/GEO performance and core efficiency metrics.
- Require hands-on experience with Google Analytics, Looker Studio, Google Ads, Meta Ads Manager, Firebase, AppsFlyer, Amplitude, or equivalent.
- Require ability to consolidate multi-source data, identify inconsistencies, and make clear recommendations.
- Require experience with agencies, cross-functional teams, multiple markets, and tight deadlines.
- Require a relevant Bachelor's or Master's degree and full professional English proficiency.
Preferred Qualifications
- Telecommunications, fintech, technology, or digital services experience is preferred.
- Experience with mobile app acquisition, digital sales measurement, attribution, tracking, or SEO/GEO analytics is preferred.
- Digital analytics, paid media, or SEO certifications and French capability are preferred.
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