Digital Marketing Manager

Role overview

Strategy and campaigns

• Develop annual digital marketing strategy and execution plans for KSA and UAE, identifying opportunities, audiences, and effective channels.
• Set measurable objectives aligned with lead generation and revenue, coordinating marketing initiatives with leadership and regional sales.
• Plan, launch, manage, and optimize campaigns across channels, including Google Ads and LinkedIn Ads.
• Oversee and contribute to SEO, landing page optimization, email marketing, and LinkedIn marketing activities.
• Develop bilingual marketing initiatives in Arabic and English and continuously test campaigns to improve performance.

Budget, automation, and reporting

• Own advertising budget planning, allocation, monitoring, and optimization across channels and target markets.
• Track campaign costs, qualified leads, and marketing-generated revenue to maximize return on investment.
• Use AI tools for content, campaign optimization, reporting, and analysis; implement automation for efficiency, lead nurturing, and execution.
• Analyze performance and prepare monthly reports on advertising spend, qualified leads, conversion, and channel revenue.
• Work with inbound and regional sales to improve lead qualification and marketing-to-sales conversion.

Required qualifications

• 6+ years of B2B digital marketing experience, including at least 2 years owning strategy and advertising budgets.
• Experience in a service-based business; e-commerce-only experience is not suitable.
• Proven personal execution of digital campaigns targeting Saudi Arabia and the UAE.
• Hands-on Google Ads and LinkedIn Ads expertise supported by measurable results.
• Experience in lead generation, campaign optimization, SEO, email marketing, and landing page management.
• Daily practical use of AI tools in marketing workflows and hands-on marketing automation implementation.
• Strong analytical skills connecting marketing performance with qualified leads and revenue.
• Good written and spoken command of Arabic and English; able to work independently and take ownership.

Preferred qualifications

• Previous translation, localization, or language-services industry experience is preferred.
• Experience targeting Saudi government entities or enterprise clients is preferred.
• Advanced marketing automation platform and CRM integration knowledge is preferred.

Compensation and benefits

• Competitive fixed salary based on qualifications and experience; no pay cadence is specified.
• Performance-based bonus linked to qualified leads and marketing-sourced revenue.