Digital Marketing Manager at Conrad Dubai
About the Role
Join the award-winning team at Conrad Dubai as our Digital Marketing Manager, elevating our luxury brand through innovative digital strategies that drive engagement, bookings, and exceptional guest experiences – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
Full Job Posting
Qualifications
- What It Takes to Make the Stay
- At Hilton, our core values are the driving force behind our success and shape the qualities we look for in every team member. As part of the award-winning Conrad Dubai team, you’ll bring these values to life through thoughtful service, attention to detail, and memorable experiences that define luxury hospitality.
- A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.
Responsibilities
- Here’s what you’ll do during a typical day as a Digital Marketing Manager at Conrad Dubai:
- Develop Digital Marketing Strategies: Create and execute strategies aligned with the hotel’s commercial objectives, brand positioning, and revenue targets.
- Manage Paid Advertising: Plan and optimise campaigns across Google Ads, Meta, LinkedIn, and other platforms to drive awareness, engagement, bookings, and revenue.
- Promote Hotel Experiences: Develop seasonal and always-on campaigns for Rooms, Restaurants, Brunches, Pool Experiences, Spa, Wellness, Events, E-Gift Cards, and E-Shop.
- Optimise Campaign Performance: Manage audience targeting, remarketing, A/B testing, budgets, and conversion optimisation to maximise ROI and advertising effectiveness.
- Manage OTA Platforms: Collaborate with Revenue Management and Commercial teams to optimise hotel listings, content accuracy, promotional offers, visibility, and bookings across third-party platforms.
- Drive Spa and Wellness Revenue: Manage spa digital campaigns and online booking platforms to increase awareness, appointments, conversions, and repeat visits.
- Optimise F&B Reservations: Oversee SevenRooms digital performance, enhancing reservation journeys and campaigns for restaurants, brunches, and pool experiences.
- Generate Event Leads: Develop and optimise digital campaigns for MICE, corporate events, weddings, social celebrations, and group bookings, tracking enquiries through to confirmed business.
- Maintain Website Excellence: Ensure hotel websites and approved digital platforms feature accurate information, compelling visuals, current offers, and seamless booking journeys.
- Enhance WhatsApp Marketing: Drive campaign performance, improve enquiry handling, and track conversations, bookings, conversions, and attributed revenue.
- Manage CRM and Email Marketing: Deliver targeted email campaigns, newsletters, and guest re-engagement initiatives to encourage repeat bookings and cross-selling while maintaining database accuracy and consent compliance.
- Coordinate Social Media Content: Partner with Marketing and creative teams to align paid campaigns, organic content, photography, and promotional assets with luxury brand standards.
- Strengthen Online Reputation: Monitor digital listings, search visibility, and guest feedback trends to maintain accurate information and a consistent luxury brand presence.
- Analyse Digital Performance: Use Google Analytics 4, Google Tag Manager, Looker Studio, and advertising dashboards to track conversions, revenue attribution, ROAS, ROI, CPA, and CPL.
- Deliver Performance Reports: Prepare weekly, monthly, and quarterly reports with actionable insights, budget updates, campaign results, and recommendations.
- Collaborate Across Departments: Work closely with Marketing, Commercial, Revenue Management, Sales, F&B, Spa, and Operations teams to align campaigns with business priorities.
- Ensure Brand and Data Compliance: Maintain Hilton brand standards and ensure digital campaigns, guest databases, and communications meet corporate policies and applicable privacy requirements.
- Drive Digital Innovation: Identify emerging technologies, hospitality trends, competitor activity, and new opportunities to enhance digital engagement and commercial performance.
- Champion Exceptional Guest Experiences: Ensure every digital touchpoint reflects Conrad Dubai’s luxury positioning through thoughtful communication, attention to detail, and seamless guest journeys.
About Hilton
Hilton is a global hospitality company that manages, franchises and leases hotels and resorts across a portfolio of brands.
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