Digital Marketing Manager at Conrad Dubai
Role Overview
The Digital Marketing Manager will lead digital strategies for Conrad Dubai to strengthen its luxury brand, online engagement, and direct bookings.
Key Skills for This Role
Full Job Posting
Role overview
The Digital Marketing Manager will lead digital strategies for Conrad Dubai to strengthen its luxury brand, online engagement, and direct bookings.
Digital campaigns and platforms
- Develop digital strategies aligned with commercial objectives, brand positioning, and revenue targets.
- Plan and optimize paid campaigns on Google Ads, Meta, LinkedIn, and other platforms.
- Promote rooms, restaurants, brunches, pool, spa, wellness, events, gift cards, and e-commerce through seasonal and ongoing campaigns.
- Manage audience targeting, remarketing, A/B tests, budgets, and conversion optimization.
- Improve third-party platform listings, content, offers, visibility, and bookings with Revenue Management and Commercial teams.
- Manage spa campaigns and booking platforms; optimize SevenRooms reservations for dining, brunches, and pool experiences.
- Generate and track event and group-booking leads through to confirmed business.
- Maintain accurate websites and digital platforms, compelling visuals, current offers, and seamless booking journeys.
- Improve WhatsApp campaigns and enquiry handling; track conversations, bookings, conversions, and attributed revenue.
- Deliver targeted email campaigns, newsletters, and guest re-engagement while maintaining database accuracy and consent compliance.
- Coordinate paid and organic social content with Marketing and creative teams; monitor digital listings, search visibility, and guest feedback.
- Track campaign performance and report on conversions, revenue attribution, ROAS, ROI, CPA, and CPL; provide recommendations and budget updates.
Role expectations
- Align digital campaigns with Hilton brand standards and applicable privacy requirements.
- Collaborate with Marketing, Commercial, Revenue Management, Sales, F&B, Spa, and Operations teams.
- Identify digital technologies, hospitality trends, competitor activity, and opportunities to improve engagement and commercial performance.
- Ensure digital touchpoints reflect Conrad Dubai’s luxury positioning and support seamless guest journeys.
About Hilton
Hilton is a global hospitality company whose stated purpose is to fill the earth with the light and warmth of hospitality.
The posting describes Hilton’s workplace culture and company-wide commitment to guest experiences.
Benefits
- Hilton lists discounted travel, eligible paid parental leave, crisis concierge support, and mental health resources; availability varies by location and plan terms.
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