Digital Marketing Manager

Responsibilities

• Digital Strategy Development: Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
• SEO and SEM: Optimize website content for search engines, manage PPC campaigns, and stay updated on search engine algorithms. Social Media Management: Oversee social media channels, create engaging content, and develop strategies to increase brand visibility and engagement.
• Email Marketing: Plan and execute email campaigns to nurture leads, retain customers, and drive conversions.
• Content Marketing: Collaborate with the content team to create and distribute valuable, relevant content across digital platforms.
• Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts. Provide regular reports and insights for optimization.
• Digital Advertising: Manage digital advertising campaigns on platforms like Google Ads, Facebook, LinkedIn, and others to maximize reach and conversions.
• Website Management: Collaborate with web development teams to optimize the user experience, ensuring the website aligns with digital marketing objectives.
• Budget Management: Efficiently manage digital marketing budgets, allocate resources effectively, and ensure maximum ROI.
• Market Research: Stay informed about industry trends, competitor activities, and emerging digital marketing technologies.