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hibob

Digital Marketing Executive

Databarracks
London, GBR
Full-time
Mid · 3+ years experience
Hybrid
GBP 37000-42000 yearly / year
Discovered 1 months ago
Google AdsLinkedIn Campaign ManagerCMSMailchimpHubSpotGA4

Full Job Posting

Job responsibilities

  • Paid Media Management: Set up, launch, and manage hands-on execution for paid search, display, and paid social campaigns across Google Ads and LinkedIn Campaign Manager.
  • Performance Optimization: Monitor daily spend and adjust bidding to ensure campaign budgets pace correctly against targets. Conduct A/B testing on ad copy, creative assets, and landing URLs to improve click-through and conversion performance.
  • Social Media Management: Create and schedule engaging, relevant content for LinkedIn in line with our marketing calendar.
  • Website Publishing: Regularly update website content, landing pages, blog posts, and case studies using CMS best practices. Perform routine quality checks to ensure all links, forms, and formatting work seamlessly across devices.
  • Email Marketing & Lead Nurturing: Build, test, and schedule email campaigns and nurture sequences using automation tools (Mailchimp / HubSpot) to ensure leads receive timely follow-up materials.
  • Video Content Delivery & Management: Support end-to-end video creation by coordinating capture and executing post-production (editing, formatting, and optimization) for digital campaign content.
  • Content Coordination: Collaborate alongside the content team and creative lead to format graphics, videos, and promotional assets for digital channels.
  • Analytics & Reporting: Compile regular digital marketing reports by gathering data across web analytics (GA4), paid media, email performance, and social channels to track content effectiveness.
  • Inbound Inquiry Management: Monitor incoming user inquiries across all digital touchpoints—including website forms, social media channels, email, and event/webinar platforms etc—ensuring prompt routing, escalation, or direct response to sales and service teams.

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