Digital Marketing Executive
Role Overview
The Role As Digital Marketing Executive, you will own the day-to-day coordination and delivery across our key digital touchpoints.
Your focus will be on driving social engagement, maintaining an up-to-date website, deploying targeted paid media and email campaigns, and supporting the team with regular activity reports.
High performers who demonstrate initiative and campaign ownership will find a path to progress into a Senior Executive or Manager role as our function grows.
Job requirements
3+ years experience in digital marketing / marketing executive role
Job responsibilities
• Paid Media Management: Set up, launch, and manage hands-on execution for paid search, display, and paid social campaigns across Google Ads and LinkedIn Campaign Manager.
• Performance Optimization: Monitor daily spend and adjust bidding to ensure campaign budgets pace correctly against targets. Conduct A/B testing on ad copy, creative assets, and landing URLs to improve click-through and conversion performance.
• Social Media Management: Create and schedule engaging, relevant content for LinkedIn in line with our marketing calendar.
• Website Publishing: Regularly update website content, landing pages, blog posts, and case studies using CMS best practices. Perform routine quality checks to ensure all links, forms, and formatting work seamlessly across devices.
• Email Marketing & Lead Nurturing: Build, test, and schedule email campaigns and nurture sequences using automation tools (Mailchimp / HubSpot) to ensure leads receive timely follow-up materials.
• Video Content Delivery & Management: Support end-to-end video creation by coordinating capture and executing post-production (editing, formatting, and optimization) for digital campaign content.
• Content Coordination: Collaborate alongside the content team and creative lead to format graphics, videos, and promotional assets for digital channels.
• Analytics & Reporting: Compile regular digital marketing reports by gathering data across web analytics (GA4), paid media, email performance, and social channels to track content effectiveness.
• Inbound Inquiry Management: Monitor incoming user inquiries across all digital touchpoints—including website forms, social media channels, email, and event/webinar platforms etc—ensuring prompt routing, escalation, or direct response to sales and service teams.
Job benefits
Hybrid working 25 days holiday Performance related bonus Private Medical Private Pension 5% employer contribution Bike to work scheme Electric vehicle scheme
Key Skills for This Role
Full Job Posting
Job responsibilities
- Paid Media Management: Set up, launch, and manage hands-on execution for paid search, display, and paid social campaigns across Google Ads and LinkedIn Campaign Manager.
- Performance Optimization: Monitor daily spend and adjust bidding to ensure campaign budgets pace correctly against targets. Conduct A/B testing on ad copy, creative assets, and landing URLs to improve click-through and conversion performance.
- Social Media Management: Create and schedule engaging, relevant content for LinkedIn in line with our marketing calendar.
- Website Publishing: Regularly update website content, landing pages, blog posts, and case studies using CMS best practices. Perform routine quality checks to ensure all links, forms, and formatting work seamlessly across devices.
- Email Marketing & Lead Nurturing: Build, test, and schedule email campaigns and nurture sequences using automation tools (Mailchimp / HubSpot) to ensure leads receive timely follow-up materials.
- Video Content Delivery & Management: Support end-to-end video creation by coordinating capture and executing post-production (editing, formatting, and optimization) for digital campaign content.
- Content Coordination: Collaborate alongside the content team and creative lead to format graphics, videos, and promotional assets for digital channels.
- Analytics & Reporting: Compile regular digital marketing reports by gathering data across web analytics (GA4), paid media, email performance, and social channels to track content effectiveness.
- Inbound Inquiry Management: Monitor incoming user inquiries across all digital touchpoints—including website forms, social media channels, email, and event/webinar platforms etc—ensuring prompt routing, escalation, or direct response to sales and service teams.
About Databarracks
UK IT resilience provider delivering managed data protection, public cloud, disaster recovery and business continuity services.
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