Digital Marketing Executive – Fashion E-Commerce

Overview

Key Responsibilities

• Plan, create, and manage content across Instagram, TikTok, Pinterest, and other social media platforms
• Develop and maintain content calendars aligned with marketing campaigns, promotions, and product launches
• Monitor industry trends, audience behavior, and platform updates to improve engagement and reach
• Build and engage with the online community while maintaining brand voice and identity
• Execute and optimize paid campaigns on Meta platforms (Facebook & Instagram) and Google Ads
• Monitor and analyze KPIs including CTR, CPC, CPA, ROAS, and conversion rates
• Conduct A/B testing on creatives, copy, audience targeting, and landing pages
• Manage advertising budgets effectively to maximize ROI and campaign performance
• Conduct keyword research to identify search opportunities and trending topics
• Optimize website pages, product descriptions, and blog content for improved organic rankings
• Support on-page SEO activities including meta tags, headings, image optimization, and internal linking
• Assist with technical SEO initiatives such as site structure, indexing, crawlability, and page speed optimization
• Track and report on keyword rankings, organic traffic, and SEO performance metrics
• Create engaging, brand-aligned content including blogs, captions, email copy, and campaign messaging
• Collaborate with designers, photographers, and content creators to produce compelling campaigns
• Support brand storytelling and maintain consistent brand positioning across all channels
• Plan and execute email marketing campaigns including promotions, newsletters, and automated flows
• Segment audiences and personalize messaging to improve engagement and conversions
• Track email campaign performance including open rates, CTR, and revenue contribution
• Monitor digital marketing performance using analytics and reporting tools
• Prepare weekly and monthly performance reports with actionable insights
• Recommend optimization strategies based on campaign and customer data
• Identify and collaborate with influencers, creators, and brand partners
• Coordinate influencer campaigns and partnership activities
• Evaluate engagement, reach, and ROI from collaborations

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• 2–4 years of experience in digital marketing, preferably within fashion or e-commerce
• Strong understanding of SEO principles, social media marketing, and paid advertising
• Experience managing multi-channel digital campaigns
• Excellent communication, analytical, and organizational skills
• Ability to work in a fast-paced and collaborative environment